A data profile of the people who buy, follow and care about Textile in India — modelled from more than twelve digital signal sources. Textile has an estimated audience of 7,705,895 people in India.
Textile has an estimated audience of 7,705,895 people in India. 45.6% are female, 54.4% are male, average age 32.6. Top brand affinities: Nutrient, Cash on delivery, Earring, Engagement ring, Weaving.
Top brand affinities include Nutrient, Cash on delivery, Earring, with strongest over-indexing on Nutrient (1.85× the country average).
Demographically, the Textile audience skews balanced with an average age of 32.6, and over-indexes on personality traits such as Quality Awareness, Early Adopter Mentality.
The typical Textile fan in India is balanced, around 32.6 years old, with strong Quality Awareness tendencies and a notable affinity for Nutrient.
The key figures that characterise the Textile profile in India.
45.6% are female, 54.4% are male, average age 32.6.
| Metric | Value |
|---|---|
| Female | 45.6% |
| Male | 54.4% |
| Average age | 32.6 |
| Estimated audience size | 7,705,895 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 31% | |
| 20-29 | 31% | |
| 30-39 | 18% | |
| 40-49 | 12% | |
| 50+ | 8% |
of the worldwide Textile audience comes from India.
| Country | Share |
|---|---|
| United States | 19.5% |
| United Kingdom | 5.1% |
| Italy | 4.4% |
The strongest cross-interests of the Textile audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sewing machine | Home & Garden | 2.38× | ||
| 02 | Pajamas | Fashion & Accessoires | 2.29× | ||
| 03 | Weaving | Fashion & Accessoires | 2.28× | ||
| 04 | Crochet | Home & Garden | 2.18× | ||
| 05 | Sewing | Home & Garden | 1.95× | ||
| 06 | Wedding invitation | Home & Garden | 1.94× | ||
| 07 | Earring | Fashion & Accessoires | 1.91× | ||
| 08 | Skirt | Fashion & Accessoires | 1.90× | ||
| 09 | Cash on delivery | Business & Career | 1.88× | ||
| 10 | Engagement ring | Fashion & Accessoires | 1.87× | ||
| 11 | Self-love | Health | 1.86× | ||
| 12 | Nutrient | Food & Beverages | 1.85× | ||
| 13 | Embroidery | Home & Garden | 1.85× | ||
| 14 | Jewellery store | Fashion & Accessoires | 1.82× | ||
| 15 | True Detective | Movies & TV | 1.73× | ||
| 16 | Gemstone | Fashion & Accessoires | 1.72× | ||
| 17 | Tanishq | Fashion & Accessoires | 1.68× | ||
| 18 | Moisturizer | Home & Garden | 1.66× | ||
| 19 | Party dress | Fashion & Accessoires | 1.56× | ||
| 20 | Trousers | Fashion & Accessoires | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.40× | |
| Early Adopter Mentality | POWER | 1.34× | |
| Indulgence | JOY | 1.24× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.76× | |
| Need for Security | CONSERVATISM | 0.77× | |
| Travelling | THRILL | 0.88× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Textile. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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