A data profile of the people who buy, follow and care about Textile in Spain — modelled from more than twelve digital signal sources. Textile has an estimated audience of 4,643,585 people in Spain.
Textile has an estimated audience of 4,643,585 people in Spain. 71.0% are female, 29.0% are male, average age 45.4. Top brand affinities: Iberia (airline), WhatsApp, Aldi, Mango, Volunteering.
Top brand affinities include Iberia (airline), WhatsApp, Aldi, with strongest over-indexing on Iberia (airline) (1.98× the country average).
Demographically, the Textile audience skews more female with an average age of 45.4, and over-indexes on personality traits such as Creativity, Community Orientation.
The typical Textile fan in Spain is more female, around 45.4 years old, with strong Creativity tendencies and a notable affinity for Iberia (airline).
The key figures that characterise the Textile profile in Spain.
71.0% are female, 29.0% are male, average age 45.4.
| Metric | Value |
|---|---|
| Female | 71.0% |
| Male | 29.0% |
| Average age | 45.4 |
| Estimated audience size | 4,643,585 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 14% | |
| 30-39 | 20% | |
| 40-49 | 28% | |
| 50+ | 31% |
of the worldwide Textile audience comes from Spain.
| Country | Share |
|---|---|
| United States | 19.5% |
| United Kingdom | 5.1% |
| Italy | 4.4% |
The strongest cross-interests of the Textile audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Blanket | Home & Garden | 4.67× | ||
| 02 | Floral design | Home & Garden | 4.55× | ||
| 03 | Flower bouquet | Home & Garden | 2.97× | ||
| 04 | Rayo Vallecano | Travel & Leisure | 2.91× | ||
| 05 | Volunteering | Politics & Society | 2.60× | ||
| 06 | Refrigerator | Home & Garden | 2.53× | ||
| 07 | Mango | Shopping | 2.38× | ||
| 08 | Knitting | Home & Garden | 2.27× | ||
| 09 | Internet & Social Media | 2.07× | |||
| 10 | Iberia (airline) | Travel & Leisure | 1.98× | ||
| 11 | Aldi | Shopping | 1.91× | ||
| 12 | Distilled beverage | Food & Beverages | 1.90× | ||
| 13 | Badoo | Internet & Social Media | 1.89× | ||
| 14 | Local food | Food & Beverages | 1.88× | ||
| 15 | Travel website | Travel & Leisure | 1.76× | ||
| 16 | Skirt | Fashion & Accessoires | 1.71× | ||
| 17 | Deal of the day | Shopping | 1.67× | ||
| 18 | Wikipedia | Internet & Social Media | 1.67× | ||
| 19 | Sewing | Home & Garden | 1.64× | ||
| 20 | Do it yourself (DIY) | Home & Garden | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 1.44× | |
| Community Orientation | OPEN | 1.39× | |
| DIY Mentality | THRILL | 1.33× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.78× | |
| Need for Security | CONSERVATISM | 0.91× | |
| Healthy Lifestyle | BALANCE | 0.96× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Textile. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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