A data profile of the people who buy, follow and care about Textile in Brazil — modelled from more than twelve digital signal sources. Textile has an estimated audience of 7,369,476 people in Brazil.
Textile has an estimated audience of 7,369,476 people in Brazil. 74.9% are female, 25.1% are male, average age 43.1. Top brand affinities: Blanket, Medicine, Knitting, Furniture, Fragrances.
Top brand affinities include Blanket, Medicine, Knitting, with strongest over-indexing on Blanket (5.07× the country average).
Demographically, the Textile audience skews more female with an average age of 43.1, and over-indexes on personality traits such as Creativity, Indulgence.
The typical Textile fan in Brazil is more female, around 43.1 years old, with strong Creativity tendencies and a notable affinity for Blanket.
The key figures that characterise the Textile profile in Brazil.
74.9% are female, 25.1% are male, average age 43.1.
| Metric | Value |
|---|---|
| Female | 74.9% |
| Male | 25.1% |
| Average age | 43.1 |
| Estimated audience size | 7,369,476 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 18% | |
| 30-39 | 21% | |
| 40-49 | 24% | |
| 50+ | 28% |
of the worldwide Textile audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 19.5% |
| United Kingdom | 5.1% |
| Italy | 4.4% |
The strongest cross-interests of the Textile audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Blanket | Home & Garden | 5.07× | ||
| 02 | Quilting | Home & Garden | 4.43× | ||
| 03 | Duvet | Home & Garden | 3.46× | ||
| 04 | Knitting | Home & Garden | 2.30× | ||
| 05 | Dafiti | Fashion & Accessoires | 1.81× | ||
| 06 | Lojas Renner | Fashion & Accessoires | 1.79× | ||
| 07 | Handbags | Fashion & Accessoires | 1.75× | ||
| 08 | Hip hop music | Music & Radio | 1.71× | ||
| 09 | Medicine | Business & Career | 1.68× | ||
| 10 | Skirt | Fashion & Accessoires | 1.66× | ||
| 11 | Flower | Home & Garden | 1.64× | ||
| 12 | Fragrances | Beauty & Wellness | 1.62× | ||
| 13 | Furniture | Home & Garden | 1.60× | ||
| 14 | Coritiba Foot Ball Club | Sports | 1.58× | ||
| 15 | Sewing | Home & Garden | 1.58× | ||
| 16 | Beauty salons | Beauty & Wellness | 1.56× | ||
| 17 | Hobby | Home & Garden | 1.54× | ||
| 18 | Boutiques | Fashion & Accessoires | 1.53× | ||
| 19 | Wine | Food & Beverages | 1.52× | ||
| 20 | Hypermarket | Shopping | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 2.02× | |
| Indulgence | JOY | 1.34× | |
| Sustainability | BALANCE | 1.28× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.76× | |
| Urban Lifestyle | OPEN | 0.90× | |
| Spirituality | BALANCE | 0.94× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Textile. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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