Textile Audience in Germany
Textile has an estimated audience of 6,005,373 people in Germany. 66.9% are female, 33.1% are male, average age 39.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Rossmann, Progressive rock, Preacher (comics), Natural rubber, Esra Erol.
The average Textile fan in Germany is 39.4 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Rossmann, Progressive rock, Preacher (comics), with strongest over-indexing on Rossmann (1.62× the country average). Demographically, the Textile audience skews more female with an average age of 39.4, and over-indexes on personality traits such as Creativity, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Topic
Demographics of Textile fans
| Metric | Value |
|---|---|
| Female | 66.9% |
| Male | 33.1% |
| Average age | 39.4 |
| Estimated audience size | 6,005,373 |
Audience persona
The typical Textile fan in Germany is more female, around 39.4 years old, with strong Creativity tendencies and a notable affinity for Rossmann.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,794,047 | 1.37× |
| Bayern | 758,442 | 0.79× |
| Baden-Württemberg | 684,961 | 0.84× |
| Niedersachsen | 623,854 | 1.07× |
| Sachsen | 483,323 | 1.64× |
| Hessen | 367,114 | 0.8× |
| Rheinland-Pfalz | 358,358 | 1.19× |
| Schleswig-Holstein | 194,383 | 0.9× |
| Sachsen-Anhalt | 184,163 | 1.18× |
| Brandenburg | 159,118 | 0.85× |
| Thüringen | 144,629 | 0.95× |
| Berlin | 135,476 | 0.5× |
| Mecklenburg-Vorpommern | 123,539 | 1.08× |
| Saarland | 81,873 | 1.11× |
| Hamburg | 72,371 | 0.53× |
| Bremen | 61,598 | 1.2× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rossmann | 1.62× | Shopping |
| Progressive rock | 2.26× | Music & Radio |
| Preacher (comics) | 6.58× | Literature |
| Natural rubber | 2.21× | Cars & Mobility |
| Esra Erol | 4.12× | Movies & TV |
| Euphonium | 7.01× | Music & Radio |
| Ipekyol | 2.29× | Shopping |
| Home Delivery | 1.52× | Food & Beverages |
| Molly Hatchet | 6.97× | Music & Radio |
| Hauptschule | 3.79× | Kids & Family |
| Jaguar F-Pace | 2.89× | Cars & Mobility |
| Homesteading | 2.84× | Home & Garden |
| Hà Tĩnh | 5.59× | Travel & Leisure |
| Jersey (fabric) | 2.11× | Fashion & Accessoires |
| Throne of Glass | 2.23× | Literature |
| Google Home | 2.27× | Technology & Electronics |
| Emil Nolde | 2.05× | Arts & Culture |
| The Equalizer | 1.91× | Movies & TV |
| Paul Dano | 1.81× | Movies & TV |
| Glashütte | 1.66× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Creativity | OPEN | 1.54 |
| Design Affinity | PREMIUM | 1.46 |
| Sustainability | BALANCE | 1.43 |
| Sports Activity | POWER | 1.33 |
| DIY Mentality | THRILL | 1.3 |
| Indulgence | JOY | 1.2 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.5% |
| United Kingdom | 5.1% |
| Italy | 4.4% |
See Textile audiences in other countries
More Fashion & Accessoires audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Textile have in Germany?
Textile has an estimated audience of 6,005,373 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Textile fans?
66.9% of Textile fans are female, 33.1% are male, with an average age of 39.4 years.
Which brands do Textile fans like most?
Textile fans show strongest brand affinity for Rossmann (1.62×), Progressive rock (2.26×), and Preacher (comics) (6.58×) over the country average.
Where do Textile fans live in Germany?
Textile fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,794,047), Bayern (reach 758,442), and Baden-Württemberg (reach 684,961). These three regions account for the largest share of the active audience.
What other brands do Textile fans also like?
Beyond Textile itself, the audience over-indexes on Progressive rock (2.26×), Preacher (comics) (6.58×), Natural rubber (2.21×), and Esra Erol (4.12×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Textile. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.