Rascasse Audience Intelligence

Textile Audience in Germany

A data profile of the people who buy, follow and care about Textile in Germany — modelled from more than twelve digital signal sources. Textile has an estimated audience of 6,005,373 people in Germany.

#494among Topic in Germany#33in Fashion & Accessoires

The average Textile fan in Germany is 39.4 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Tagesschau, Ryanair, Pillow, with strongest over-indexing on Tagesschau (1.69× the country average).

Demographically, the Textile audience skews more female with an average age of 39.4, and over-indexes on personality traits such as Sustainability, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Textile fan in Germany is more female, around 39.4 years old, with strong Sustainability tendencies and a notable affinity for Tagesschau.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Textile profile in Germany.

Audience size
6M
in Germany
Gender
66.9%♀
33.1% male
Age
39.4
average years
Country rank
#790
Topic in Germany
Fig. 01

Search interest · 12-month trend

-24%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Textile fans

66.9% are female, 33.1% are male, average age 39.4.

Fig. 02

Gender split

66.9%
Female
33.1%
Male
Demographic split for Textile audience in Germany
MetricValue
Female66.9%
Male33.1%
Average age39.4
Estimated audience size6,005,373
Fig. 03

Age distribution

Ø 39.4
average years
Age distribution of the Textile audience in Germany
Age bracketShare%
16-1917%
20-2920%
30-3922%
40-4922%
50+18%
Fig. 04

Worldwide distribution

3.2%

of the worldwide Textile audience comes from Germany.

Worldwide audience distribution share by country for Textile
CountryShare
United States19.5%
United Kingdom5.1%
Italy4.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Textile audience in Germany is strongest.

Fig. 05

Top regions by affinity

Textile fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~400K1.55×
02Hessen~600K1.34×
03Brandenburg~200K1.31×
04Sachsen~400K1.26×
05Nordrhein-Westfalen~1.5M1.15×
06Sachsen-Anhalt~200K1.06×
07Saarland~80K1.06×
08Bremen~50K1.06×
09Mecklenburg-Vorpommern~100K1.02×
10Rheinland-Pfalz~300K0.99×
11Thüringen~100K0.98×
12Niedersachsen~600K0.95×
13Baden-Württemberg~700K0.90×
14Schleswig-Holstein~200K0.89×
15Hamburg~100K0.87×
16Bayern~800K0.85×
Fig. 06

Affinity by region

Affinity by region — Textile, Germany
0.85×1.00×1.55×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Textile audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Textile audience
#·InterestCategoryAffinity×
01FIS Alpine Ski World CupSports4.33×
02BlanketHome & Garden4.28×
03PillowHome & Garden3.93×
04Tour de FranceSports3.10×
05PandoraFashion & Accessoires2.99×
06Sewing machineHome & Garden2.56×
07SewingHome & Garden2.42×
08FressnapfShopping2.34×
09High schoolBusiness & Career2.26×
10RyanairTravel & Leisure2.25×
11Art exhibitionArts & Culture2.25×
12KnittingHome & Garden2.21×
13EtsyFashion & Accessoires2.09×
14Do it yourself (DIY)Home & Garden1.71×
15HermèsFashion & Accessoires1.70×
16TagesschauMovies & TV1.69×
17Netto Marken-DiscountShopping1.56×
18KitchenHome & Garden1.56×
19Men's clothingFashion & Accessoires1.54×
20FamilyKids & Family1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Textile audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Textile audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE1.72×
Design AffinityPREMIUM1.57×
CreativityOPEN1.55×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Textile audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.95×
Social Media UsageJOY0.97×
Career OrientationPOWER0.99×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Textile have in Germany?

Textile has an estimated audience of 6,005,373 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Textile fans?

66.9% of Textile fans are female, 33.1% are male, with an average age of 39.4 years.

03

Which brands do Textile fans like most?

Textile fans show strongest brand affinity for Tagesschau (1.69×), Ryanair (2.25×), and Pillow (3.93×) over the country average.

04

Where do Textile fans live in Germany?

Textile fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1.5M), Bayern (reach ~800K), and Baden-Württemberg (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do Textile fans also like?

Beyond Textile itself, the audience over-indexes on Ryanair (2.25×), Pillow (3.93×), Tour de France (3.1×), and Do it yourself (DIY) (1.71×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in Germany

See Textile audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Textile. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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