A data profile of the people who buy, follow and care about Textile in Italy — modelled from more than twelve digital signal sources. Textile has an estimated audience of 8,166,488 people in Italy.
Textile has an estimated audience of 8,166,488 people in Italy. 65.9% are female, 34.1% are male, average age 43.7. Top brand affinities: Volunteering, Borsa Italiana, Wikipedia, Modern architecture, Knitting.
Top brand affinities include Volunteering, Borsa Italiana, Wikipedia, with strongest over-indexing on Volunteering (1.74× the country average).
Demographically, the Textile audience skews more female with an average age of 43.7, and over-indexes on personality traits such as Creativity, DIY Mentality.
The typical Textile fan in Italy is more female, around 43.7 years old, with strong Creativity tendencies and a notable affinity for Volunteering.
The key figures that characterise the Textile profile in Italy.
65.9% are female, 34.1% are male, average age 43.7.
| Metric | Value |
|---|---|
| Female | 65.9% |
| Male | 34.1% |
| Average age | 43.7 |
| Estimated audience size | 8,166,488 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 15% | |
| 30-39 | 21% | |
| 40-49 | 24% | |
| 50+ | 30% |
of the worldwide Textile audience comes from Italy.
| Country | Share |
|---|---|
| United States | 19.5% |
| United Kingdom | 5.1% |
| Italy | 4.4% |
The strongest cross-interests of the Textile audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Improvisation | Music & Radio | 2.77× | ||
| 02 | New Testament | Politics & Society | 2.40× | ||
| 03 | Rose | Home & Garden | 2.19× | ||
| 04 | Modern architecture | Arts & Culture | 2.10× | ||
| 05 | Sewing machine | Home & Garden | 1.92× | ||
| 06 | Knitting | Home & Garden | 1.87× | ||
| 07 | Doctor of Medicine | Business & Career | 1.85× | ||
| 08 | Wikipedia | Internet & Social Media | 1.82× | ||
| 09 | General practitioner | Health | 1.82× | ||
| 10 | Dentistry | Business & Career | 1.76× | ||
| 11 | Volunteering | Politics & Society | 1.74× | ||
| 12 | Uniqlo | Shopping | 1.71× | ||
| 13 | Sewing | Home & Garden | 1.65× | ||
| 14 | Master of Business Administration | Business & Career | 1.65× | ||
| 15 | Satire | Literature | 1.62× | ||
| 16 | Mediaset | Technology & Electronics | 1.60× | ||
| 17 | Balenciaga | Fashion & Accessoires | 1.59× | ||
| 18 | Luxury real estate | Business & Career | 1.56× | ||
| 19 | Borsa Italiana | Business & Career | 1.54× | ||
| 20 | Handmade jewelry | Fashion & Accessoires | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 1.28× | |
| DIY Mentality | THRILL | 1.26× | |
| Design Affinity | PREMIUM | 1.26× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.84× | |
| Price Sensitivity | PREMIUM | 0.90× | |
| Need for Security | CONSERVATISM | 0.92× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Textile. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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