A data profile of the people who buy, follow and care about Textile in United States — modelled from more than twelve digital signal sources. Textile has an estimated audience of 36,395,253 people in United States.
The average Textile fan in United States is 40.7 years old, more female, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Planet Fitness, Do it yourself (DIY), Diaper bag, with strongest over-indexing on Planet Fitness (1.85× the country average).
Demographically, the Textile audience skews more female with an average age of 40.7, and over-indexes on personality traits such as DIY Mentality, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Textile fan in United States is more female, around 40.7 years old, with strong DIY Mentality tendencies and a notable affinity for Planet Fitness.
The key figures that characterise the Textile profile in United States.
62.8% are female, 37.2% are male, average age 40.7.
| Metric | Value |
|---|---|
| Female | 62.8% |
| Male | 37.2% |
| Average age | 40.7 |
| Estimated audience size | 36,395,253 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 18% | |
| 30-39 | 19% | |
| 40-49 | 21% | |
| 50+ | 24% |
of the worldwide Textile audience comes from United States.
| Country | Share |
|---|---|
| United States | 19.5% |
| United Kingdom | 5.1% |
| Italy | 4.4% |
Where the Textile audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | California | ~6M | 1.50× | |
| 02 | North Carolina | ~1.5M | 1.43× | |
| 03 | Texas | ~4M | 1.32× | |
| 04 | Virginia | ~1M | 1.28× | |
| 05 | Georgia | ~1.5M | 1.23× | |
| 06 | Iowa | ~400K | 1.23× | |
| 07 | Hawaii | ~200K | 1.22× | |
| 08 | South Carolina | ~700K | 1.21× | |
| 09 | Kentucky | ~500K | 1.19× | |
| 10 | Kansas | ~300K | 1.17× | |
| 11 | Connecticut | ~400K | 1.13× | |
| 12 | New Jersey | ~1M | 1.11× | |
| 13 | Illinois | ~1.5M | 1.09× | |
| 14 | Arkansas | ~300K | 1.09× | |
| 15 | Massachusetts | ~800K | 1.07× | |
| 16 | Washington | ~800K | 1.06× | |
| 17 | Nebraska | ~200K | 1.06× | |
| 18 | Pennsylvania | ~1.5M | 1.04× | |
| 19 | Oregon | ~400K | 1.03× | |
| 20 | Louisiana | ~500K | 1.01× | |
| 21 | Arizona | ~700K | 1.00× | |
| 22 | Ohio | ~1M | 0.99× | |
| 23 | Indiana | ~700K | 0.99× | |
| 24 | Alaska | ~80K | 0.99× | |
| 25 | Missouri | ~600K | 0.98× | |
| 26 | Michigan | ~900K | 0.97× | |
| 27 | Alabama | ~500K | 0.97× | |
| 28 | New York | ~2M | 0.96× | |
| 29 | New Mexico | ~200K | 0.95× | |
| 30 | Maine | ~100K | 0.95× | |
| 31 | Oklahoma | ~400K | 0.94× | |
| 32 | New Hampshire | ~100K | 0.94× | |
| 33 | Colorado | ~500K | 0.93× | |
| 34 | Idaho | ~200K | 0.93× | |
| 35 | Rhode Island | ~100K | 0.93× | |
| 36 | South Dakota | ~80K | 0.93× | |
| 37 | Utah | ~300K | 0.92× | |
| 38 | Maryland | ~600K | 0.91× | |
| 39 | Minnesota | ~500K | 0.91× | |
| 40 | Delaware | ~90K | 0.90× | |
| 41 | Tennessee | ~600K | 0.89× | |
| 42 | North Dakota | ~70K | 0.88× | |
| 43 | Vermont | ~60K | 0.88× | |
| 44 | Mississippi | ~300K | 0.87× | |
| 45 | Montana | ~90K | 0.87× | |
| 46 | Wisconsin | ~500K | 0.85× | |
| 47 | West Virginia | ~100K | 0.84× | |
| 48 | Florida | ~2M | 0.83× | |
| 49 | Nevada | ~300K | 0.82× | |
| 50 | Washington, District of Columbia | ~90K | 0.82× |
The strongest cross-interests of the Textile audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Blanket | Home & Garden | 2.92× | ||
| 02 | Universal Studios | Movies & TV | 2.67× | ||
| 03 | Diaper bag | Kids & Family | 2.65× | ||
| 04 | Planet Fitness | Sports | 1.85× | ||
| 05 | Made in USA | Business & Career | 1.83× | ||
| 06 | Trousers | Fashion & Accessoires | 1.74× | ||
| 07 | Skirt | Fashion & Accessoires | 1.68× | ||
| 08 | Farmhouse | Travel & Leisure | 1.66× | ||
| 09 | Metaphysics | Business & Career | 1.65× | ||
| 10 | Natural skin care | Beauty & Wellness | 1.64× | ||
| 11 | Weaving | Fashion & Accessoires | 1.64× | ||
| 12 | Carpet | Home & Garden | 1.58× | ||
| 13 | Sewing | Home & Garden | 1.58× | ||
| 14 | Western wear | Fashion & Accessoires | 1.57× | ||
| 15 | Vintage clothing | Fashion & Accessoires | 1.55× | ||
| 16 | Knitting | Home & Garden | 1.55× | ||
| 17 | Do it yourself (DIY) | Home & Garden | 1.54× | ||
| 18 | Real property | Home & Garden | 1.52× | ||
| 19 | Cabinetry | Home & Garden | 1.52× | ||
| 20 | Luxury real estate | Business & Career | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 1.30× | |
| Design Affinity | PREMIUM | 1.30× | |
| Sustainability | BALANCE | 1.22× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.90× | |
| Convenience Orientation | PREMIUM | 0.94× | |
| Spirituality | BALANCE | 0.98× |
Textile has an estimated audience of 36,395,253 people in United States, concentrated in California and Texas.
62.8% of Textile fans are female, 37.2% are male, with an average age of 40.7 years.
Textile fans show strongest brand affinity for Planet Fitness (1.85×), Do it yourself (DIY) (1.54×), and Diaper bag (2.65×) over the country average.
Textile fans in United States are most concentrated in California (reach ~6M), Texas (reach ~4M), and Florida (reach ~2M). These three regions account for the largest share of the active audience.
Beyond Textile itself, the audience over-indexes on Do it yourself (DIY) (1.54×), Diaper bag (2.65×), Trousers (1.74×), and Blanket (2.92×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Textile. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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