Textile Audience in France
Textile has an estimated audience of 6,182,296 people in France. 67.1% are female, 32.9% are male, average age 42.4. Top brand affinities: Do it yourself (DIY), Real property, Google News, Crédit Mutuel, Stradivarius.
Top brand affinities include Do it yourself (DIY), Real property, Google News, with strongest over-indexing on Do it yourself (DIY) (1.94× the country average). Demographically, the Textile audience skews more female with an average age of 42.4, and over-indexes on personality traits such as DIY Mentality, Extroversion.
Category: Fashion & Accessoires · Type: Topic
Demographics of Textile fans
| Metric | Value |
|---|---|
| Female | 67.1% |
| Male | 32.9% |
| Average age | 42.4 |
| Estimated audience size | 6,182,296 |
Audience persona
The typical Textile fan in France is more female, around 42.4 years old, with strong DIY Mentality tendencies and a notable affinity for Do it yourself (DIY).
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Do it yourself (DIY) | 1.94× | Home & Garden |
| Real property | 2.42× | Home & Garden |
| Google News | 2.2× | News |
| Crédit Mutuel | 2.23× | Business & Career |
| Stradivarius | 3.11× | Shopping |
| Skirt | 2.53× | Fashion & Accessoires |
| Western Union | 3.02× | Business & Career |
| Free Mobile | 2.02× | Technology & Electronics |
| Happiness | 1.63× | Health |
| Spas | 1.68× | Beauty & Wellness |
| Blanket | 5.68× | Home & Garden |
| Conforama | 1.64× | Home & Garden |
| Hairstyle | 1.71× | Beauty & Wellness |
| Recreation | 1.52× | Travel & Leisure |
| Renovation | 1.52× | Home & Garden |
| Electronic funds transfer | 1.98× | Business & Career |
| RC Lens | 2× | Sports |
| Ticketmaster | 1.77× | Travel & Leisure |
| Kitchen | 1.63× | Home & Garden |
| Tattoos | 1.6× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.41 |
| Extroversion | THRILL | 1.4 |
| Creativity | OPEN | 1.38 |
| Design Affinity | PREMIUM | 1.35 |
| Mindfulness | BALANCE | 1.32 |
| Luxury Orientation | PREMIUM | 1.18 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.5% |
| United Kingdom | 5.1% |
| Italy | 4.4% |
See Textile audiences in other countries
More Fashion & Accessoires audiences in France
- Entertainment (35,800,403)
- Food and drink (32,915,229)
- Sports (32,066,042)
- Arts and music (31,290,374)
- Shopping (30,309,529)
How to read this data
Audience size is the estimated number of people in France who actively search for Textile. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.