A data profile of the people who buy, follow and care about Textile in Belgium — modelled from more than twelve digital signal sources. Textile has an estimated audience of 1,302,412 people in Belgium.
Textile has an estimated audience of 1,302,412 people in Belgium. 66.6% are female, 33.4% are male, average age 43.8. Top brand affinities: Do it yourself (DIY), Primark, Trousers, Local food, Natural skin care.
Top brand affinities include Do it yourself (DIY), Primark, Trousers, with strongest over-indexing on Do it yourself (DIY) (1.57× the country average).
Demographically, the Textile audience skews more female with an average age of 43.8, and over-indexes on personality traits such as Design Affinity, Creativity.
The typical Textile fan in Belgium is more female, around 43.8 years old, with strong Design Affinity tendencies and a notable affinity for Do it yourself (DIY).
The key figures that characterise the Textile profile in Belgium.
66.6% are female, 33.4% are male, average age 43.8.
| Metric | Value |
|---|---|
| Female | 66.6% |
| Male | 33.4% |
| Average age | 43.8 |
| Estimated audience size | 1,302,412 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 18% | |
| 30-39 | 17% | |
| 40-49 | 22% | |
| 50+ | 32% |
of the worldwide Textile audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 19.5% |
| United Kingdom | 5.1% |
| Italy | 4.4% |
The strongest cross-interests of the Textile audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | NFL | Sports | 2.19× | ||
| 02 | Weaving | Fashion & Accessoires | 2.00× | ||
| 03 | Natural skin care | Beauty & Wellness | 1.98× | ||
| 04 | Crochet | Home & Garden | 1.91× | ||
| 05 | Sephora | Shopping | 1.85× | ||
| 06 | Embroidery | Home & Garden | 1.85× | ||
| 07 | Uniqlo | Shopping | 1.83× | ||
| 08 | Vintage clothing | Fashion & Accessoires | 1.82× | ||
| 09 | Sewing | Home & Garden | 1.79× | ||
| 10 | Designer clothing | Fashion & Accessoires | 1.73× | ||
| 11 | Knitting | Home & Garden | 1.72× | ||
| 12 | Department store | Shopping | 1.71× | ||
| 13 | Local food | Food & Beverages | 1.63× | ||
| 14 | Primark | Shopping | 1.58× | ||
| 15 | Do it yourself (DIY) | Home & Garden | 1.57× | ||
| 16 | Skirt | Fashion & Accessoires | 1.56× | ||
| 17 | Garden furniture | Home & Garden | 1.56× | ||
| 18 | Trousers | Fashion & Accessoires | 1.55× | ||
| 19 | Genetics | Kids & Family | 1.52× | ||
| 20 | Leather | Fashion & Accessoires | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.44× | |
| Creativity | OPEN | 1.27× | |
| DIY Mentality | THRILL | 1.24× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.94× | |
| Need for Security | CONSERVATISM | 0.97× | |
| Healthy Lifestyle | BALANCE | 1.01× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Textile. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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