A data profile of the people who buy, follow and care about Textile in Netherlands — modelled from more than twelve digital signal sources. Textile has an estimated audience of 1,801,809 people in Netherlands.
Textile has an estimated audience of 1,801,809 people in Netherlands. 67.1% are female, 32.9% are male, average age 44.7. Top brand affinities: Jumbo (supermarket), WhatsApp, Aldi, Rabobank, Hornbach.
Top brand affinities include Jumbo (supermarket), WhatsApp, Aldi, with strongest over-indexing on Jumbo (supermarket) (1.58× the country average).
Demographically, the Textile audience skews more female with an average age of 44.7, and over-indexes on personality traits such as Tradition, Design Affinity.
The typical Textile fan in Netherlands is more female, around 44.7 years old, with strong Tradition tendencies and a notable affinity for Jumbo (supermarket).
The key figures that characterise the Textile profile in Netherlands.
67.1% are female, 32.9% are male, average age 44.7.
| Metric | Value |
|---|---|
| Female | 67.1% |
| Male | 32.9% |
| Average age | 44.7 |
| Estimated audience size | 1,801,809 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 16% | |
| 30-39 | 18% | |
| 40-49 | 23% | |
| 50+ | 34% |
of the worldwide Textile audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 19.5% |
| United Kingdom | 5.1% |
| Italy | 4.4% |
The strongest cross-interests of the Textile audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Blanket | Home & Garden | 4.02× | ||
| 02 | Bed sheet | Home & Garden | 4.02× | ||
| 03 | Crochet | Home & Garden | 2.23× | ||
| 04 | Sewing | Home & Garden | 2.08× | ||
| 05 | Uniqlo | Shopping | 1.84× | ||
| 06 | Skirt | Fashion & Accessoires | 1.80× | ||
| 07 | Internet & Social Media | 1.63× | |||
| 08 | Flower | Home & Garden | 1.63× | ||
| 09 | Hair products | Beauty & Wellness | 1.62× | ||
| 10 | Walking | Sports | 1.60× | ||
| 11 | Jumbo (supermarket) | Shopping | 1.58× | ||
| 12 | Hornbach | Shopping | 1.56× | ||
| 13 | Primark | Shopping | 1.56× | ||
| 14 | Hobby | Home & Garden | 1.54× | ||
| 15 | TUI | Travel & Leisure | 1.53× | ||
| 16 | Charity and causes | Business & Career | 1.53× | ||
| 17 | Etos | Health | 1.52× | ||
| 18 | Trousers | Fashion & Accessoires | 1.52× | ||
| 19 | Aldi | Shopping | 1.51× | ||
| 20 | Rabobank | Business & Career | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.41× | |
| Design Affinity | PREMIUM | 1.41× | |
| Sustainability | BALANCE | 1.38× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.93× | |
| Individualism | JOY | 0.99× | |
| Social Media Usage | JOY | 0.99× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Textile. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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