A data profile of the people who buy, follow and care about Textile in Portugal — modelled from more than twelve digital signal sources. Textile has an estimated audience of 1,590,564 people in Portugal.
Textile has an estimated audience of 1,590,564 people in Portugal. 67.6% are female, 32.4% are male, average age 45.3. Top brand affinities: Anti-aging cream, Bedroom furniture, Microwave oven, Art jewelry, Kitchenware.
Top brand affinities include Anti-aging cream, Bedroom furniture, Microwave oven, with strongest over-indexing on Anti-aging cream (1.75× the country average).
Demographically, the Textile audience skews more female with an average age of 45.3, and over-indexes on personality traits such as Quality Awareness, Design Affinity.
The typical Textile fan in Portugal is more female, around 45.3 years old, with strong Quality Awareness tendencies and a notable affinity for Anti-aging cream.
The key figures that characterise the Textile profile in Portugal.
67.6% are female, 32.4% are male, average age 45.3.
| Metric | Value |
|---|---|
| Female | 67.6% |
| Male | 32.4% |
| Average age | 45.3 |
| Estimated audience size | 1,590,564 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 14% | |
| 30-39 | 18% | |
| 40-49 | 27% | |
| 50+ | 33% |
of the worldwide Textile audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 19.5% |
| United Kingdom | 5.1% |
| Italy | 4.4% |
The strongest cross-interests of the Textile audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Outerwear | Fashion & Accessoires | 2.06× | ||
| 02 | Flea market | Home & Garden | 2.05× | ||
| 03 | Christmas decoration | Home & Garden | 1.85× | ||
| 04 | Adolfo Domínguez | Fashion & Accessoires | 1.77× | ||
| 05 | Mineral water | Food & Beverages | 1.77× | ||
| 06 | Anti-aging cream | Beauty & Wellness | 1.75× | ||
| 07 | Cortefiel | Fashion & Accessoires | 1.73× | ||
| 08 | Microwave oven | Home & Garden | 1.71× | ||
| 09 | Kitchenware | Home & Garden | 1.70× | ||
| 10 | Dermatology | Beauty & Wellness | 1.69× | ||
| 11 | Dishwasher | Home & Garden | 1.68× | ||
| 12 | Leggings | Fashion & Accessoires | 1.63× | ||
| 13 | Swarovski | Fashion & Accessoires | 1.59× | ||
| 14 | Bedroom furniture | Home & Garden | 1.58× | ||
| 15 | Sweepstakes | Games | 1.58× | ||
| 16 | Art jewelry | Fashion & Accessoires | 1.56× | ||
| 17 | Handmade jewelry | Fashion & Accessoires | 1.55× | ||
| 18 | Department store | Shopping | 1.53× | ||
| 19 | Cartier | Fashion & Accessoires | 1.52× | ||
| 20 | Essential oil | Home & Garden | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.38× | |
| Design Affinity | PREMIUM | 1.35× | |
| DIY Mentality | THRILL | 1.32× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.93× | |
| Risk Appetite | THRILL | 0.94× | |
| Need for Security | CONSERVATISM | 0.96× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Textile. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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