A data profile of the people who buy, follow and care about Textile in Norway — modelled from more than twelve digital signal sources. Textile has an estimated audience of 678,518 people in Norway.
Textile has an estimated audience of 678,518 people in Norway. 74.4% are female, 25.6% are male, average age 44.9. Top brand affinities: Biltema, Do it yourself (DIY), Flower, KappAhl, Gina Tricot.
Top brand affinities include Biltema, Do it yourself (DIY), Flower, with strongest over-indexing on Biltema (2.82× the country average).
Demographically, the Textile audience skews more female with an average age of 44.9, and over-indexes on personality traits such as DIY Mentality, Design Affinity.
The typical Textile fan in Norway is more female, around 44.9 years old, with strong DIY Mentality tendencies and a notable affinity for Biltema.
The key figures that characterise the Textile profile in Norway.
74.4% are female, 25.6% are male, average age 44.9.
| Metric | Value |
|---|---|
| Female | 74.4% |
| Male | 25.6% |
| Average age | 44.9 |
| Estimated audience size | 678,518 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 16% | |
| 30-39 | 17% | |
| 40-49 | 24% | |
| 50+ | 35% |
of the worldwide Textile audience comes from Norway.
| Country | Share |
|---|---|
| United States | 19.5% |
| United Kingdom | 5.1% |
| Italy | 4.4% |
The strongest cross-interests of the Textile audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Biltema | Business & Career | 2.82× | ||
| 02 | Flower | Home & Garden | 2.23× | ||
| 03 | Swimming pool | Sports | 2.18× | ||
| 04 | Do it yourself (DIY) | Home & Garden | 2.12× | ||
| 05 | Baby food | Kids & Family | 2.11× | ||
| 06 | Handmade jewelry | Fashion & Accessoires | 2.09× | ||
| 07 | KappAhl | Fashion & Accessoires | 2.04× | ||
| 08 | Norrøna | Fashion & Accessoires | 1.96× | ||
| 09 | Weaving | Fashion & Accessoires | 1.78× | ||
| 10 | Lingerie | Fashion & Accessoires | 1.77× | ||
| 11 | Island | Travel & Leisure | 1.73× | ||
| 12 | Local food | Food & Beverages | 1.71× | ||
| 13 | Skirt | Fashion & Accessoires | 1.70× | ||
| 14 | Lindex | Fashion & Accessoires | 1.65× | ||
| 15 | Children's clothing | Fashion & Accessoires | 1.64× | ||
| 16 | Gina Tricot | Fashion & Accessoires | 1.62× | ||
| 17 | Hobby | Home & Garden | 1.60× | ||
| 18 | Crochet | Home & Garden | 1.55× | ||
| 19 | Vegetable | Food & Beverages | 1.53× | ||
| 20 | Sportswear (activewear) | Fashion & Accessoires | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 1.61× | |
| Design Affinity | PREMIUM | 1.44× | |
| Creativity | OPEN | 1.41× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.99× | |
| Convenience Orientation | PREMIUM | 1.00× | |
| Family Orientation | CONSERVATISM | 1.02× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for Textile. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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