A data profile of the people who buy, follow and care about Textile in Sweden — modelled from more than twelve digital signal sources. Textile has an estimated audience of 1,388,781 people in Sweden.
Textile has an estimated audience of 1,388,781 people in Sweden. 72.3% are female, 27.7% are male, average age 45.5. Top brand affinities: Hemnet, Sveriges Television, Gina Tricot, KappAhl, Flower.
Top brand affinities include Hemnet, Sveriges Television, Gina Tricot, with strongest over-indexing on Hemnet (2.04× the country average).
Demographically, the Textile audience skews more female with an average age of 45.5, and over-indexes on personality traits such as Community Orientation, Extroversion.
The typical Textile fan in Sweden is more female, around 45.5 years old, with strong Community Orientation tendencies and a notable affinity for Hemnet.
The key figures that characterise the Textile profile in Sweden.
72.3% are female, 27.7% are male, average age 45.5.
| Metric | Value |
|---|---|
| Female | 72.3% |
| Male | 27.7% |
| Average age | 45.5 |
| Estimated audience size | 1,388,781 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 15% | |
| 30-39 | 16% | |
| 40-49 | 22% | |
| 50+ | 38% |
of the worldwide Textile audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 19.5% |
| United Kingdom | 5.1% |
| Italy | 4.4% |
The strongest cross-interests of the Textile audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Jotex | Shopping | 3.49× | ||
| 02 | Helsinki | Travel & Leisure | 2.53× | ||
| 03 | Winery | Food & Beverages | 2.21× | ||
| 04 | KappAhl | Fashion & Accessoires | 2.18× | ||
| 05 | Gina Tricot | Fashion & Accessoires | 2.16× | ||
| 06 | Weaving | Fashion & Accessoires | 2.09× | ||
| 07 | Flower | Home & Garden | 2.08× | ||
| 08 | Hemnet | Home & Garden | 2.04× | ||
| 09 | Lunch | Food & Beverages | 1.81× | ||
| 10 | Lindex | Fashion & Accessoires | 1.80× | ||
| 11 | Intersport | Shopping | 1.75× | ||
| 12 | Hair products | Beauty & Wellness | 1.71× | ||
| 13 | Tattoos | Fashion & Accessoires | 1.71× | ||
| 14 | Hobby | Home & Garden | 1.70× | ||
| 15 | Do it yourself (DIY) | Home & Garden | 1.69× | ||
| 16 | Sveriges Television | Technology & Electronics | 1.65× | ||
| 17 | Happiness | Health | 1.62× | ||
| 18 | Shoes | Fashion & Accessoires | 1.61× | ||
| 19 | Dogs | Pets & Animals | 1.59× | ||
| 20 | Knitting | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.42× | |
| Extroversion | THRILL | 1.41× | |
| Design Affinity | PREMIUM | 1.40× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 1.00× | |
| Risk Appetite | THRILL | 1.00× | |
| Spirituality | BALANCE | 1.01× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Textile. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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