A data profile of the people who buy, follow and care about Textile in Ireland — modelled from more than twelve digital signal sources. Textile has an estimated audience of 709,442 people in Ireland.
Textile has an estimated audience of 709,442 people in Ireland. 65.9% are female, 34.1% are male, average age 42.5. Top brand affinities: Men's clothing, Skirt, Bedroom furniture, Microwave oven, Greece.
Top brand affinities include Men's clothing, Skirt, Bedroom furniture, with strongest over-indexing on Men's clothing (1.68× the country average).
Demographically, the Textile audience skews more female with an average age of 42.5, and over-indexes on personality traits such as Tradition, Convenience Orientation.
The typical Textile fan in Ireland is more female, around 42.5 years old, with strong Tradition tendencies and a notable affinity for Men's clothing.
The key figures that characterise the Textile profile in Ireland.
65.9% are female, 34.1% are male, average age 42.5.
| Metric | Value |
|---|---|
| Female | 65.9% |
| Male | 34.1% |
| Average age | 42.5 |
| Estimated audience size | 709,442 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 16% | |
| 30-39 | 21% | |
| 40-49 | 25% | |
| 50+ | 26% |
of the worldwide Textile audience comes from Ireland.
| Country | Share |
|---|---|
| United States | 19.5% |
| United Kingdom | 5.1% |
| Italy | 4.4% |
The strongest cross-interests of the Textile audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Ravelry | Internet & Social Media | 2.00× | ||
| 02 | Dress shirt | Fashion & Accessoires | 1.73× | ||
| 03 | Men's clothing | Fashion & Accessoires | 1.68× | ||
| 04 | Backpack | Fashion & Accessoires | 1.68× | ||
| 05 | Organic cotton | Fashion & Accessoires | 1.66× | ||
| 06 | Microwave oven | Home & Garden | 1.65× | ||
| 07 | Houzz | Home & Garden | 1.65× | ||
| 08 | Greece | Travel & Leisure | 1.64× | ||
| 09 | Christmas decoration | Home & Garden | 1.63× | ||
| 10 | Wayfair | Home & Garden | 1.61× | ||
| 11 | Skirt | Fashion & Accessoires | 1.60× | ||
| 12 | Crochet | Home & Garden | 1.59× | ||
| 13 | Bedroom furniture | Home & Garden | 1.57× | ||
| 14 | Bed frame | Home & Garden | 1.57× | ||
| 15 | Curtain | Home & Garden | 1.56× | ||
| 16 | Birkenstock | Fashion & Accessoires | 1.54× | ||
| 17 | Tory Burch | Fashion & Accessoires | 1.54× | ||
| 18 | Lip balm | Beauty & Wellness | 1.52× | ||
| 19 | Day spa | Beauty & Wellness | 1.52× | ||
| 20 | Necklace | Fashion & Accessoires | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.38× | |
| Convenience Orientation | PREMIUM | 1.36× | |
| Design Affinity | PREMIUM | 1.35× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.84× | |
| Social Media Usage | JOY | 0.90× | |
| Risk Appetite | THRILL | 0.90× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Textile. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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