A data profile of the people who buy, follow and care about Textile in Finland — modelled from more than twelve digital signal sources. Textile has an estimated audience of 568,212 people in Finland.
Textile has an estimated audience of 568,212 people in Finland. 76.5% are female, 23.5% are male, average age 44.3. Top brand affinities: Helsinki, Flower, Lunch, Shoes, Stockmann.
Top brand affinities include Helsinki, Flower, Lunch, with strongest over-indexing on Helsinki (1.77× the country average).
Demographically, the Textile audience skews more female with an average age of 44.3, and over-indexes on personality traits such as Community Orientation, Creativity.
The typical Textile fan in Finland is more female, around 44.3 years old, with strong Community Orientation tendencies and a notable affinity for Helsinki.
The key figures that characterise the Textile profile in Finland.
76.5% are female, 23.5% are male, average age 44.3.
| Metric | Value |
|---|---|
| Female | 76.5% |
| Male | 23.5% |
| Average age | 44.3 |
| Estimated audience size | 568,212 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 17% | |
| 30-39 | 18% | |
| 40-49 | 23% | |
| 50+ | 33% |
of the worldwide Textile audience comes from Finland.
| Country | Share |
|---|---|
| United States | 19.5% |
| United Kingdom | 5.1% |
| Italy | 4.4% |
The strongest cross-interests of the Textile audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Jotex | Shopping | 3.32× | ||
| 02 | Hoodie | Fashion & Accessoires | 2.29× | ||
| 03 | Swimming pool | Sports | 2.24× | ||
| 04 | Flower | Home & Garden | 2.23× | ||
| 05 | Weather | Home & Garden | 2.20× | ||
| 06 | Lunch | Food & Beverages | 2.15× | ||
| 07 | Lingerie | Fashion & Accessoires | 2.12× | ||
| 08 | Weaving | Fashion & Accessoires | 1.90× | ||
| 09 | Sewing machine | Home & Garden | 1.89× | ||
| 10 | Vintage clothing | Fashion & Accessoires | 1.84× | ||
| 11 | Helsinki | Travel & Leisure | 1.77× | ||
| 12 | Lindex | Fashion & Accessoires | 1.68× | ||
| 13 | Do it yourself (DIY) | Home & Garden | 1.65× | ||
| 14 | Knitting | Home & Garden | 1.60× | ||
| 15 | Shoes | Fashion & Accessoires | 1.58× | ||
| 16 | Hair products | Beauty & Wellness | 1.58× | ||
| 17 | Flea market | Home & Garden | 1.55× | ||
| 18 | Stockmann | Shopping | 1.51× | ||
| 19 | Gina Tricot | Fashion & Accessoires | 1.51× | ||
| 20 | Tattoos | Fashion & Accessoires | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.41× | |
| Creativity | OPEN | 1.39× | |
| Extroversion | THRILL | 1.34× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.97× | |
| Social Media Usage | JOY | 1.02× | |
| Risk Appetite | THRILL | 1.02× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Textile. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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