A data profile of the people who buy, follow and care about Textile in Denmark — modelled from more than twelve digital signal sources. Textile has an estimated audience of 872,039 people in Denmark.
Textile has an estimated audience of 872,039 people in Denmark. 69.8% are female, 30.2% are male, average age 45.7. Top brand affinities: Do it yourself (DIY), IHF World Men's Handball Championship, Gina Tricot, Hobby, Uniqlo.
Top brand affinities include Do it yourself (DIY), IHF World Men's Handball Championship, Gina Tricot, with strongest over-indexing on Do it yourself (DIY) (1.98× the country average).
Demographically, the Textile audience skews more female with an average age of 45.7, and over-indexes on personality traits such as DIY Mentality, Design Affinity.
The typical Textile fan in Denmark is more female, around 45.7 years old, with strong DIY Mentality tendencies and a notable affinity for Do it yourself (DIY).
The key figures that characterise the Textile profile in Denmark.
69.8% are female, 30.2% are male, average age 45.7.
| Metric | Value |
|---|---|
| Female | 69.8% |
| Male | 30.2% |
| Average age | 45.7 |
| Estimated audience size | 872,039 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 15% | |
| 30-39 | 14% | |
| 40-49 | 23% | |
| 50+ | 39% |
of the worldwide Textile audience comes from Denmark.
| Country | Share |
|---|---|
| United States | 19.5% |
| United Kingdom | 5.1% |
| Italy | 4.4% |
The strongest cross-interests of the Textile audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Uniqlo | Shopping | 2.02× | ||
| 02 | Vintage clothing | Fashion & Accessoires | 2.02× | ||
| 03 | Do it yourself (DIY) | Home & Garden | 1.98× | ||
| 04 | Natural skin care | Beauty & Wellness | 1.95× | ||
| 05 | Leggings | Fashion & Accessoires | 1.87× | ||
| 06 | Department store | Shopping | 1.85× | ||
| 07 | Luxury real estate | Business & Career | 1.85× | ||
| 08 | Gina Tricot | Fashion & Accessoires | 1.84× | ||
| 09 | Local food | Food & Beverages | 1.84× | ||
| 10 | Zizzi | Food & Beverages | 1.81× | ||
| 11 | Animal rights | Politics & Society | 1.81× | ||
| 12 | High school | Business & Career | 1.72× | ||
| 13 | Fair trade | Business & Career | 1.71× | ||
| 14 | IHF World Men's Handball Championship | Sports | 1.66× | ||
| 15 | Flea market | Home & Garden | 1.66× | ||
| 16 | Handmade jewelry | Fashion & Accessoires | 1.64× | ||
| 17 | Hobby | Home & Garden | 1.56× | ||
| 18 | First-time buyer | Shopping | 1.55× | ||
| 19 | Fine art | Business & Career | 1.52× | ||
| 20 | Poster | Arts & Culture | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 1.43× | |
| Design Affinity | PREMIUM | 1.43× | |
| Creativity | OPEN | 1.30× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.93× | |
| Risk Appetite | THRILL | 1.01× | |
| Need for Security | CONSERVATISM | 1.01× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Textile. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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