A data profile of the people who buy, follow and care about Textile in Poland — modelled from more than twelve digital signal sources. Textile has an estimated audience of 1,849,050 people in Poland.
Textile has an estimated audience of 1,849,050 people in Poland. 76.0% are female, 24.0% are male, average age 39.7. Top brand affinities: Pepco, Rossmann, Flower, Knitting, Vintage clothing.
Top brand affinities include Pepco, Rossmann, Flower, with strongest over-indexing on Pepco (1.57× the country average).
Demographically, the Textile audience skews more female with an average age of 39.7, and over-indexes on personality traits such as Creativity, DIY Mentality.
The typical Textile fan in Poland is more female, around 39.7 years old, with strong Creativity tendencies and a notable affinity for Pepco.
The key figures that characterise the Textile profile in Poland.
76.0% are female, 24.0% are male, average age 39.7.
| Metric | Value |
|---|---|
| Female | 76.0% |
| Male | 24.0% |
| Average age | 39.7 |
| Estimated audience size | 1,849,050 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 22% | |
| 30-39 | 23% | |
| 40-49 | 22% | |
| 50+ | 19% |
of the worldwide Textile audience comes from Poland.
| Country | Share |
|---|---|
| United States | 19.5% |
| United Kingdom | 5.1% |
| Italy | 4.4% |
The strongest cross-interests of the Textile audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Valentine's Day | Kids & Family | 3.74× | ||
| 02 | Knitting | Home & Garden | 2.71× | ||
| 03 | Sustainable clothing | Fashion & Accessoires | 2.57× | ||
| 04 | Vintage clothing | Fashion & Accessoires | 2.22× | ||
| 05 | Love & Sex | Kids & Family | 2.16× | ||
| 06 | Tableware | Food & Beverages | 2.06× | ||
| 07 | Bedroom furniture | Home & Garden | 1.99× | ||
| 08 | Rossmann | Shopping | 1.93× | ||
| 09 | Art jewelry | Fashion & Accessoires | 1.93× | ||
| 10 | Kitchenware | Home & Garden | 1.92× | ||
| 11 | Waxing | Beauty & Wellness | 1.86× | ||
| 12 | Fashion show | Fashion & Accessoires | 1.85× | ||
| 13 | KiK | Shopping | 1.84× | ||
| 14 | Flower | Home & Garden | 1.78× | ||
| 15 | Kwestia Smaku | Food & Beverages | 1.69× | ||
| 16 | Primark | Shopping | 1.65× | ||
| 17 | Lingerie | Fashion & Accessoires | 1.62× | ||
| 18 | Bracelet | Fashion & Accessoires | 1.62× | ||
| 19 | Nail salon | Beauty & Wellness | 1.59× | ||
| 20 | Pepco | Fashion & Accessoires | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 1.52× | |
| DIY Mentality | THRILL | 1.43× | |
| Sustainability | BALANCE | 1.37× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.96× | |
| Risk Appetite | THRILL | 0.99× | |
| Need for Security | CONSERVATISM | 1.00× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Textile. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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