A data profile of the people who buy, follow and care about Textile in Malaysia — modelled from more than twelve digital signal sources. Textile has an estimated audience of 2,172,208 people in Malaysia.
The average Textile fan in Malaysia is 38.5 years old, more female, and lives primarily in Selangor.
The audience is concentrated in Selangor, Kuala Lumpur, Johor.
Top brand affinities include Property finder, Embroidery, Microwave oven, with strongest over-indexing on Property finder (1.75× the country average).
Demographically, the Textile audience skews more female with an average age of 38.5, and over-indexes on personality traits such as Design Affinity, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Textile fan in Malaysia is more female, around 38.5 years old, with strong Design Affinity tendencies and a notable affinity for Property finder.
The key figures that characterise the Textile profile in Malaysia.
62.4% are female, 37.6% are male, average age 38.5.
| Metric | Value |
|---|---|
| Female | 62.4% |
| Male | 37.6% |
| Average age | 38.5 |
| Estimated audience size | 2,172,208 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 27% | |
| 30-39 | 24% | |
| 40-49 | 20% | |
| 50+ | 15% |
of the worldwide Textile audience comes from Malaysia.
| Country | Share |
|---|---|
| United States | 19.5% |
| United Kingdom | 5.1% |
| Italy | 4.4% |
Where the Textile audience in Malaysia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Selangor | ~1M | 1.61× | |
| 02 | Kuala Lumpur | ~600K | 1.55× | |
| 03 | Penang | ~200K | 1.29× | |
| 04 | Johor | ~300K | 1.16× | |
| 05 | Sarawak | ~200K | 1.13× | |
| 06 | Malacca | ~90K | 1.07× | |
| 07 | Perak | ~200K | 1.04× | |
| 08 | Negeri Sembilan | ~100K | 1.00× | |
| 09 | Labuan | ~20K | 0.98× | |
| 10 | Perlis | ~30K | 0.95× | |
| 11 | Kedah | ~100K | 0.94× | |
| 12 | Putrajaya | ~10K | 0.93× | |
| 13 | Kelantan | ~100K | 0.91× | |
| 14 | Pahang | ~90K | 0.90× | |
| 15 | Terengganu | ~80K | 0.89× | |
| 16 | Sabah | ~200K | 0.88× |
The strongest cross-interests of the Textile audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Kate Spade | Fashion & Accessoires | 1.98× | ||
| 02 | Lip gloss | Beauty & Wellness | 1.93× | ||
| 03 | Face powder | Beauty & Wellness | 1.77× | ||
| 04 | Property finder | Home & Garden | 1.75× | ||
| 05 | Blood vessel | Health | 1.75× | ||
| 06 | The Body Shop | Beauty & Wellness | 1.72× | ||
| 07 | Embroidery | Home & Garden | 1.71× | ||
| 08 | Social shopping | Shopping | 1.71× | ||
| 09 | Crochet | Home & Garden | 1.69× | ||
| 10 | Microwave oven | Home & Garden | 1.62× | ||
| 11 | Uric acid | Health | 1.61× | ||
| 12 | Tableware | Food & Beverages | 1.59× | ||
| 13 | Summer vacation | Travel & Leisure | 1.59× | ||
| 14 | Pressure cooking | Home & Garden | 1.57× | ||
| 15 | Educational toy | Kids & Family | 1.57× | ||
| 16 | Eye liner | Beauty & Wellness | 1.55× | ||
| 17 | Diet food | Food & Beverages | 1.54× | ||
| 18 | Eye shadow | Beauty & Wellness | 1.53× | ||
| 19 | BB cream | Beauty & Wellness | 1.53× | ||
| 20 | Cleanliness | Home & Garden | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.20× | |
| Spirituality | BALANCE | 1.12× | |
| Price Sensitivity | PREMIUM | 1.10× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.54× | |
| Social Media Usage | JOY | 0.90× | |
| Individualism | JOY | 0.91× |
Textile has an estimated audience of 2,172,208 people in Malaysia, concentrated in Selangor and Kuala Lumpur.
62.4% of Textile fans are female, 37.6% are male, with an average age of 38.5 years.
Textile fans show strongest brand affinity for Property finder (1.75×), Embroidery (1.71×), and Microwave oven (1.62×) over the country average.
Textile fans in Malaysia are most concentrated in Selangor (reach ~1M), Kuala Lumpur (reach ~600K), and Johor (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Textile itself, the audience over-indexes on Embroidery (1.71×), Microwave oven (1.62×), Blood vessel (1.75×), and Tableware (1.59×) compared to the Malaysia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Malaysia who actively search for Textile. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Malaysia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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