A data profile of the people who buy, follow and care about Textile in Switzerland — modelled from more than twelve digital signal sources. Textile has an estimated audience of 900,298 people in Switzerland.
Textile has an estimated audience of 900,298 people in Switzerland. 67.0% are female, 33.0% are male, average age 42.9. Top brand affinities: Conforama, Hornbach, Blanket, Bed sheet, Knitting.
Top brand affinities include Conforama, Hornbach, Blanket, with strongest over-indexing on Conforama (1.5× the country average).
Demographically, the Textile audience skews more female with an average age of 42.9, and over-indexes on personality traits such as Creativity, Community Orientation.
The typical Textile fan in Switzerland is more female, around 42.9 years old, with strong Creativity tendencies and a notable affinity for Conforama.
The key figures that characterise the Textile profile in Switzerland.
67.0% are female, 33.0% are male, average age 42.9.
| Metric | Value |
|---|---|
| Female | 67.0% |
| Male | 33.0% |
| Average age | 42.9 |
| Estimated audience size | 900,298 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 19% | |
| 30-39 | 21% | |
| 40-49 | 24% | |
| 50+ | 26% |
of the worldwide Textile audience comes from Switzerland.
| Country | Share |
|---|---|
| United States | 19.5% |
| United Kingdom | 5.1% |
| Italy | 4.4% |
The strongest cross-interests of the Textile audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Blanket | Home & Garden | 4.33× | ||
| 02 | Bed sheet | Home & Garden | 4.33× | ||
| 03 | Stradivarius | Shopping | 2.46× | ||
| 04 | Bedroom furniture | Home & Garden | 2.11× | ||
| 05 | Knitting | Home & Garden | 2.10× | ||
| 06 | Lingerie | Fashion & Accessoires | 2.02× | ||
| 07 | Mother's Day | Kids & Family | 1.90× | ||
| 08 | Zara | Shopping | 1.88× | ||
| 09 | Natural skin care | Beauty & Wellness | 1.80× | ||
| 10 | Anti-aging cream | Beauty & Wellness | 1.79× | ||
| 11 | Primark | Shopping | 1.78× | ||
| 12 | Vintage clothing | Fashion & Accessoires | 1.75× | ||
| 13 | Hornbach | Shopping | 1.67× | ||
| 14 | Skirt | Fashion & Accessoires | 1.66× | ||
| 15 | Fashion show | Fashion & Accessoires | 1.64× | ||
| 16 | Bracelet | Fashion & Accessoires | 1.62× | ||
| 17 | Sportswear (activewear) | Fashion & Accessoires | 1.59× | ||
| 18 | Charity and causes | Business & Career | 1.56× | ||
| 19 | Local food | Food & Beverages | 1.51× | ||
| 20 | Conforama | Home & Garden | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 1.47× | |
| Community Orientation | OPEN | 1.40× | |
| Design Affinity | PREMIUM | 1.35× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.77× | |
| Spirituality | BALANCE | 0.98× | |
| Social Media Usage | JOY | 0.98× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Textile. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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