A data profile of the people who buy, follow and care about Textile in South Africa — modelled from more than twelve digital signal sources. Textile has an estimated audience of 1,084,529 people in South Africa.
Textile has an estimated audience of 1,084,529 people in South Africa. 66.0% are female, 34.0% are male, average age 38.3. Top brand affinities: Knitting, Social shopping, Art Deco, Tory Burch, Modest Fashion.
Top brand affinities include Knitting, Social shopping, Art Deco, with strongest over-indexing on Knitting (1.52× the country average).
Demographically, the Textile audience skews more female with an average age of 38.3, and over-indexes on personality traits such as Indulgence, Quality Awareness.
The typical Textile fan in South Africa is more female, around 38.3 years old, with strong Indulgence tendencies and a notable affinity for Knitting.
The key figures that characterise the Textile profile in South Africa.
66.0% are female, 34.0% are male, average age 38.3.
| Metric | Value |
|---|---|
| Female | 66.0% |
| Male | 34.0% |
| Average age | 38.3 |
| Estimated audience size | 1,084,529 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 23% | |
| 30-39 | 19% | |
| 40-49 | 15% | |
| 50+ | 22% |
of the worldwide Textile audience comes from South Africa.
| Country | Share |
|---|---|
| United States | 19.5% |
| United Kingdom | 5.1% |
| Italy | 4.4% |
The strongest cross-interests of the Textile audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Hunter Boots | Fashion & Accessoires | 1.68× | ||
| 02 | Social shopping | Shopping | 1.66× | ||
| 03 | Machine embroidery | Home & Garden | 1.64× | ||
| 04 | Antique shop | Home & Garden | 1.64× | ||
| 05 | Opel Zafira | Cars & Mobility | 1.64× | ||
| 06 | Ugg boots | Fashion & Accessoires | 1.61× | ||
| 07 | Maison Margiela | Fashion & Accessoires | 1.60× | ||
| 08 | Charlotte Tilbury | Beauty & Wellness | 1.59× | ||
| 09 | Tory Burch | Fashion & Accessoires | 1.57× | ||
| 10 | Christmas decoration | Home & Garden | 1.57× | ||
| 11 | Modest Fashion | Fashion & Accessoires | 1.54× | ||
| 12 | Sustainable clothing | Fashion & Accessoires | 1.54× | ||
| 13 | Insect repellent | Health | 1.53× | ||
| 14 | Stella McCartney | Fashion & Accessoires | 1.53× | ||
| 15 | Organic cotton | Fashion & Accessoires | 1.53× | ||
| 16 | New England Revolution | Sports | 1.53× | ||
| 17 | Knitting | Home & Garden | 1.52× | ||
| 18 | Art Deco | Arts & Culture | 1.52× | ||
| 19 | Buick | Cars & Mobility | 1.52× | ||
| 20 | Swaddling | Kids & Family | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.30× | |
| Quality Awareness | PREMIUM | 1.24× | |
| Design Affinity | PREMIUM | 1.24× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.78× | |
| Need for Security | CONSERVATISM | 0.80× | |
| Social Media Usage | JOY | 0.82× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in South Africa who actively search for Textile. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across South Africa. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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