Rascasse Audience Intelligence

Tradition Audience in United Arab Emirates

A data profile of the people who buy, follow and care about Tradition in United Arab Emirates — modelled from more than twelve digital signal sources. Tradition has an estimated audience of 1,403,839 people in United Arab Emirates.

#432among Topic in United Arab Emirates
#20in Politics & Society

The average Tradition fan in United Arab Emirates is 36.4 years old, more male, and lives primarily in Dubai.

The audience is concentrated in Dubai, Emirate of Abu Dhabi, Emirate of Sharjah.

Top brand affinities include Cultural heritage, Textile industry, Oneindia Tamil, with strongest over-indexing on Cultural heritage (1.98× the country average).

Demographically, the Tradition audience skews more male with an average age of 36.4, and over-indexes on personality traits such as Patriotism, Social Media Usage.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 6 regions tracked by Rascasse.

The typical Tradition fan in United Arab Emirates is more male, around 36.4 years old, with strong Patriotism tendencies and a notable affinity for Cultural heritage.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Tradition profile in United Arab Emirates.

Audience size
1.4M
in United Arab Emirates
Gender
40.9%
59.1% male
Age
36.4
average years
Country rank
#593
Topic in United Arab Emirates
Fig. 01

Search interest · 12-month trend

+1%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Tradition fans

40.9% are female, 59.1% are male, average age 36.4.

Fig. 02

Gender split

40.9%
Female
59.1%
Male
Demographic split for Tradition audience in United Arab Emirates
MetricValue
Female40.9%
Male59.1%
Average age36.4
Estimated audience size1,403,839
Fig. 03

Age distribution

Ø 36.4
average years
Age distribution of the Tradition audience in United Arab Emirates
Age bracketShare%
16-1913%
20-2934%
30-3929%
40-4917%
50+8%
Fig. 04

Worldwide distribution

0.7%

of the worldwide Tradition audience comes from United Arab Emirates.

Worldwide audience distribution share by country for Tradition
CountryShare
United States22.4%
Japan6.2%
United Kingdom4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United Arab Emirates average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Tradition audience in United Arab Emirates is strongest.

Fig. 05

Top regions by affinity

Tradition fans by region: top regions in United Arab Emirates
#RegionReachAffinity×
01Ras Al Khaimah~80K1.10×
02Emirate of Ajman~200K1.06×
03Fujairah~40K1.05×
04Emirate of Sharjah~300K1.00×
05Emirate of Abu Dhabi~500K0.90×
06Dubai~700K0.71×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Tradition audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Tradition audience
#·InterestCategoryAffinity×
01ApocalypticismPolitics & Society4.28×
02JudeaTravel & Leisure3.72×
03MessiahPolitics & Society3.52×
04NazarethTravel & Leisure3.16×
05Land of IsraelPolitics & Society3.08×
06ReincarnationHealth2.97×
07Textile industryFashion & Accessoires2.61×
08Marriage vowsKids & Family2.19×
09Church (building)Politics & Society2.16×
10Oneindia TamilNews2.06×
11Cultural heritagePolitics & Society1.98×
12Ancient historyPolitics & Society1.91×
13Chiffon (fabric)Fashion & Accessoires1.84×
14JerusalemTravel & Leisure1.74×
15Cross-stitchHome & Garden1.72×
16ProphetBusiness & Career1.68×
17FrockFashion & Accessoires1.61×
18LinenFashion & Accessoires1.57×
19WeavingFashion & Accessoires1.57×
20QuotationBusiness & Career1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Tradition audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Tradition audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM0.83×
Social Media UsageJOY0.78×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Tradition audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.78×
PatriotismCONSERVATISM0.83×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does Tradition have in United Arab Emirates?

Tradition has an estimated audience of 1,403,839 people in United Arab Emirates, concentrated in Dubai and Emirate of Abu Dhabi.

02

What is the gender split and age of Tradition fans?

40.9% of Tradition fans are female, 59.1% are male, with an average age of 36.4 years.

03

Which brands do Tradition fans like most?

Tradition fans show strongest brand affinity for Cultural heritage (1.98×), Textile industry (2.61×), and Oneindia Tamil (2.06×) over the country average.

04

Where do Tradition fans live in United Arab Emirates?

Tradition fans in United Arab Emirates are most concentrated in Dubai (reach ~700K), Emirate of Abu Dhabi (reach ~500K), and Emirate of Sharjah (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Tradition fans also like?

Beyond Tradition itself, the audience over-indexes on Textile industry (2.61×), Oneindia Tamil (2.06×), Cross-stitch (1.72×), and Linen (1.57×) compared to the United Arab Emirates average.

Appendix

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Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in United Arab Emirates who actively search for Tradition. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United Arab Emirates. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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