Rascasse Audience Intelligence

Nine News Audience in United States

A data profile of the people who buy, follow and care about Nine News in United States — modelled from more than twelve digital signal sources. Nine News has an estimated audience of 583,942 people in United States.

#374among TV Channel in United States#6212in Movies & TV

The average Nine News fan in United States is 40.8 years old, balanced, and lives primarily in Colorado.

The audience is concentrated in Colorado, California, Florida.

Top brand affinities include Miranda Cosgrove, T. Rowe Price, Sharon Osbourne, with strongest over-indexing on Miranda Cosgrove (13.27× the country average).

Demographically, the Nine News audience skews balanced with an average age of 40.8, and over-indexes on personality traits such as Patriotism, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Nine News fan in United States is balanced, around 40.8 years old, with strong Patriotism tendencies and a notable affinity for Miranda Cosgrove.

Category: Movies & TV · Type: TV Channel

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Nine News profile in United States.

Audience size
584K
in United States
Gender
45.2%♀
54.8% male
Age
40.8
average years
Country rank
#33361
TV Channel in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Nine News

45.2% are female, 54.8% are male, average age 40.8.

Fig. 02

Gender split

45.2%
Female
54.8%
Male
Demographic split for Nine News audience in United States
MetricValue
Female45.2%
Male54.8%
Average age40.8
Estimated audience size583,942
Fig. 03

Age distribution

Ø 40.8
average years
Age distribution of the Nine News audience in United States
Age bracketShare%
16-1916%
20-2920%
30-3919%
40-4921%
50+24%
Fig. 04

Worldwide distribution

7.0%

of the worldwide Nine News audience comes from United States.

Worldwide audience distribution share by country for Nine News
CountryShare
Australia75.7%
United States7.0%
United Kingdom3.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Nine News audience in United States is strongest.

Fig. 05

Top regions by affinity

Nine News fans by region: top regions in United States
#RegionReachAffinity×
01Colorado~100K15.85×
02Hawaii~10K5.06×
03Alaska~4K3.05×
04New Hampshire~5K2.09×
05Washington, District of Columbia~2K1.27×
06Nevada~7K1.25×
07Maine~2K1.15×
08Montana~2K0.99×
09South Dakota~1K0.95×
10North Dakota~1K0.95×
11Vermont<1K0.95×
12Delaware~1K0.90×
13Rhode Island~2K0.89×
14West Virginia~2K0.88×
15Kansas~4K0.86×
16Idaho~3K0.86×
17Nebraska~3K0.85×
18New Mexico~2K0.85×
19Mississippi~4K0.84×
20Iowa~4K0.83×
21Arkansas~4K0.82×
22California~50K0.79×
23Kentucky~6K0.79×
24Connecticut~5K0.79×
25Alabama~6K0.78×
26Louisiana~6K0.78×
27Oklahoma~5K0.78×
28Utah~4K0.78×
29Tennessee~9K0.77×
30South Carolina~7K0.77×
31Indiana~8K0.76×
32Wisconsin~7K0.76×
33Oregon~5K0.76×
34Washington~9K0.75×
35Missouri~7K0.73×
36Minnesota~6K0.71×
37North Carolina~10K0.69×
38New Jersey~10K0.69×
39Maryland~7K0.67×
40Arizona~8K0.65×
41Michigan~10K0.64×
42Massachusetts~7K0.63×
43Virginia~9K0.61×
44Pennsylvania~10K0.60×
45Ohio~10K0.60×
46New York~20K0.58×
47Georgia~10K0.58×
48Illinois~10K0.55×
49Florida~20K0.53×
50Texas~20K0.42×
Fig. 06

Affinity by region

Affinity by region — Nine News, United States
0.42×1.00×15.85×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Nine News audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Nine News audience
#·InterestCategoryAffinity×
01Park Shin-hyeMovies & TV20.00×
02Eden HazardSports20.00×
03ITV (TV channel)Movies & TV20.00×
04T. Rowe PriceBusiness & Career15.10×
05Katie PriceFashion & Accessoires14.95×
06Miranda CosgroveMovies & TV13.27×
07Janie and JackShopping13.22×
08BarbourFashion & Accessoires11.29×
09Channel 5 (UK)Movies & TV9.68×
10Northwestern MutualBusiness & Career9.38×
11Arabic coffeeFood & Beverages8.26×
12Sharon OsbourneMovies & TV6.82×
13Channel 4Movies & TV5.80×
14Catherine Zeta-JonesMovies & TV5.57×
15Hilary DuffMovies & TV4.71×
16SydneyTravel & Leisure3.93×
17Live televisionMovies & TV2.88×
18Online newspaperNews2.47×
19RadioTechnology & Electronics2.30×
20Pizza HutFood & Beverages1.67×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Nine News audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Nine News audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.07×
SpiritualityBALANCE1.54×
IndividualismJOY1.51×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Nine News audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.72×
Luxury OrientationPREMIUM0.78×
Healthy LifestyleBALANCE0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Nine News have in United States?

Nine News has an estimated audience of 583,942 people in United States, concentrated in Colorado and California.

02

What is the gender split and age of Nine News fans?

45.2% of Nine News fans are female, 54.8% are male, with an average age of 40.8 years.

03

Which brands do Nine News fans like most?

Nine News fans show strongest brand affinity for Miranda Cosgrove (13.27×), T. Rowe Price (15.1×), and Sharon Osbourne (6.82×) over the country average.

04

Where do Nine News fans live in United States?

Nine News fans in United States are most concentrated in Colorado (reach ~100K), California (reach ~50K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Nine News fans also like?

Beyond Nine News itself, the audience over-indexes on T. Rowe Price (15.1×), Sharon Osbourne (6.82×), Janie and Jack (13.22×), and Barbour (11.29×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in United States

See Nine News audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Nine News. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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