A data profile of the people who buy, follow and care about ABC News (Australia) in United States — modelled from more than twelve digital signal sources. ABC News (Australia) has an estimated audience of 5,814,386 people in United States.
The average ABC News (Australia) fan in United States is 48.4 years old, balanced, and lives primarily in Texas.
The audience is concentrated in Texas, California, Florida.
Top brand affinities include International education, malwarebytes, Pokémon, with strongest over-indexing on International education (18.13× the country average).
Demographically, the ABC News (Australia) audience skews balanced with an average age of 48.4, and over-indexes on personality traits such as Patriotism, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical ABC News (Australia) fan in United States is balanced, around 48.4 years old, with strong Patriotism tendencies and a notable affinity for International education.
The key figures that characterise the ABC News (Australia) profile in United States.
47.7% are female, 52.3% are male, average age 48.4.
| Metric | Value |
|---|---|
| Female | 47.7% |
| Male | 52.3% |
| Average age | 48.4 |
| Estimated audience size | 5,814,386 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 8% | |
| 30-39 | 15% | |
| 40-49 | 18% | |
| 50+ | 50% |
of the worldwide ABC News (Australia) audience comes from United States.
| Country | Share |
|---|---|
| Australia | 45.9% |
| United States | 32.3% |
| Canada | 9.5% |
Where the ABC News (Australia) audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | New Hampshire | ~40K | 1.84× | |
| 02 | Wisconsin | ~100K | 1.56× | |
| 03 | Iowa | ~70K | 1.53× | |
| 04 | South Dakota | ~20K | 1.49× | |
| 05 | Montana | ~20K | 1.46× | |
| 06 | New Mexico | ~40K | 1.39× | |
| 07 | Vermont | ~10K | 1.39× | |
| 08 | Oregon | ~90K | 1.35× | |
| 09 | Nebraska | ~40K | 1.34× | |
| 10 | Maine | ~30K | 1.34× | |
| 11 | Minnesota | ~100K | 1.30× | |
| 12 | Pennsylvania | ~200K | 1.21× | |
| 13 | Kansas | ~50K | 1.14× | |
| 14 | Delaware | ~20K | 1.13× | |
| 15 | Idaho | ~30K | 1.10× | |
| 16 | Washington | ~100K | 1.07× | |
| 17 | Alaska | ~10K | 1.07× | |
| 18 | Michigan | ~200K | 1.04× | |
| 19 | North Carolina | ~200K | 1.02× | |
| 20 | West Virginia | ~30K | 1.02× | |
| 21 | Arkansas | ~50K | 1.01× | |
| 22 | Colorado | ~90K | 0.99× | |
| 23 | Arizona | ~100K | 0.96× | |
| 24 | Kentucky | ~70K | 0.96× | |
| 25 | Connecticut | ~60K | 0.96× | |
| 26 | Ohio | ~200K | 0.94× | |
| 27 | Missouri | ~90K | 0.94× | |
| 28 | North Dakota | ~10K | 0.93× | |
| 29 | Virginia | ~100K | 0.92× | |
| 30 | Tennessee | ~100K | 0.91× | |
| 31 | Massachusetts | ~100K | 0.89× | |
| 32 | Hawaii | ~20K | 0.89× | |
| 33 | Indiana | ~90K | 0.83× | |
| 34 | Oklahoma | ~50K | 0.81× | |
| 35 | Illinois | ~200K | 0.77× | |
| 36 | South Carolina | ~70K | 0.76× | |
| 37 | Rhode Island | ~10K | 0.76× | |
| 38 | Florida | ~300K | 0.75× | |
| 39 | New York | ~200K | 0.75× | |
| 40 | Georgia | ~100K | 0.75× | |
| 41 | Nevada | ~40K | 0.74× | |
| 42 | New Jersey | ~100K | 0.73× | |
| 43 | Mississippi | ~40K | 0.73× | |
| 44 | Alabama | ~60K | 0.72× | |
| 45 | Maryland | ~70K | 0.70× | |
| 46 | Washington, District of Columbia | ~10K | 0.70× | |
| 47 | Texas | ~400K | 0.69× | |
| 48 | Louisiana | ~50K | 0.67× | |
| 49 | Utah | ~30K | 0.62× | |
| 50 | California | ~300K | 0.50× |
The strongest cross-interests of the ABC News (Australia) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | International education | Business & Career | 18.13× | ||
| 02 | malwarebytes | Technology & Electronics | 18.13× | ||
| 03 | Drain cleaner | Home & Garden | 18.13× | ||
| 04 | Political satire | Literature | 11.61× | ||
| 05 | Nick Offerman | Movies & TV | 8.12× | ||
| 06 | Disneyland Paris | Travel & Leisure | 5.62× | ||
| 07 | Graphic novel | Literature | 5.53× | ||
| 08 | Brittany Snow | Movies & TV | 5.32× | ||
| 09 | Portrait painting | Arts & Culture | 5.13× | ||
| 10 | Guardians of the Galaxy (film) | Movies & TV | 4.92× | ||
| 11 | Pokémon | Games | 4.25× | ||
| 12 | Collectible card game | Games | 3.67× | ||
| 13 | Broadway theatre | Travel & Leisure | 3.33× | ||
| 14 | Affiliate marketing | Business & Career | 3.32× | ||
| 15 | Watercolor painting | Arts & Culture | 3.28× | ||
| 16 | DC Comics | Literature | 3.08× | ||
| 17 | Mobile game | Games | 2.32× | ||
| 18 | Radio | Technology & Electronics | 2.15× | ||
| 19 | Planet Fitness | Sports | 1.58× | ||
| 20 | Pizza Hut | Food & Beverages | 1.58× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.69× | |
| Community Orientation | OPEN | 1.79× | |
| Risk Appetite | THRILL | 1.59× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.87× | |
| Price Sensitivity | PREMIUM | 0.90× | |
| Healthy Lifestyle | BALANCE | 0.92× |
ABC News (Australia) has an estimated audience of 5,814,386 people in United States, concentrated in Texas and California.
47.7% of ABC News (Australia) fans are female, 52.3% are male, with an average age of 48.4 years.
ABC News (Australia) fans show strongest brand affinity for International education (18.13×), malwarebytes (18.13×), and Pokémon (4.25×) over the country average.
ABC News (Australia) fans in United States are most concentrated in Texas (reach ~400K), California (reach ~300K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.
Beyond ABC News (Australia) itself, the audience over-indexes on malwarebytes (18.13×), Pokémon (4.25×), Political satire (11.61×), and Brittany Snow (5.32×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for ABC News (Australia). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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