A data profile of the people who buy, follow and care about Ash (band) in Australia — modelled from more than twelve digital signal sources. Ash (band) has an estimated audience of 6,087,853 people in Australia.
Ash (band) has an estimated audience of 6,087,853 people in Australia. Top brand affinities: Duvet, WWE Intercontinental Championship.
Top brand affinities include Duvet, WWE Intercontinental Championship, with strongest over-indexing on Duvet (1.97× the country average).
The typical Ash (band) fan in Australia shows strong Spirituality tendencies and a notable affinity for Duvet.
The key figures that characterise the Ash (band) profile in Australia.
| Metric | Value |
|---|---|
| Estimated audience size | 6,087,853 |
of the worldwide Ash (band) audience comes from Australia.
| Country | Share |
|---|---|
| Australia | 46.5% |
| United Kingdom | 16.3% |
| United States | 12.7% |
The strongest cross-interests of the Ash (band) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | WWE Intercontinental Championship | Sports | 4.95× | ||
| 02 | Duvet | Home & Garden | 1.97× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.14× | |
| Convenience Orientation | PREMIUM | 1.02× | |
| Social Media Usage | JOY | 0.83× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.74× | |
| Social Media Usage | JOY | 0.83× | |
| Convenience Orientation | PREMIUM | 1.02× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Ash (band). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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