A data profile of the people who buy, follow and care about Popular music in Norway — modelled from more than twelve digital signal sources. Popular music has an estimated audience of 813,021 people in Norway.
Popular music has an estimated audience of 813,021 people in Norway. 47.7% are female, 52.3% are male, average age 42.0. Top brand affinities: Piano, KappAhl, Drum and bass, Festival, Jotex.
Top brand affinities include Piano, KappAhl, Drum and bass, with strongest over-indexing on Piano (2.83× the country average).
Demographically, the Popular music audience skews balanced with an average age of 42.0, and over-indexes on personality traits such as Tradition, Extroversion.
The typical Popular music fan in Norway is balanced, around 42.0 years old, with strong Tradition tendencies and a notable affinity for Piano.
The key figures that characterise the Popular music profile in Norway.
47.7% are female, 52.3% are male, average age 42.0.
| Metric | Value |
|---|---|
| Female | 47.7% |
| Male | 52.3% |
| Average age | 42.0 |
| Estimated audience size | 813,021 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 16% | |
| 30-39 | 16% | |
| 40-49 | 21% | |
| 50+ | 30% |
of the worldwide Popular music audience comes from Norway.
| Country | Share |
|---|---|
| United States | 20.9% |
| Japan | 6.5% |
| China | 6.1% |
The strongest cross-interests of the Popular music audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Jotex | Shopping | 4.17× | ||
| 02 | Cello | Music & Radio | 3.56× | ||
| 03 | Piano | Music & Radio | 2.83× | ||
| 04 | Natural skin care | Beauty & Wellness | 2.10× | ||
| 05 | Folk music | Music & Radio | 2.05× | ||
| 06 | Contemporary R&B | Music & Radio | 2.04× | ||
| 07 | Viral video | Internet & Social Media | 2.01× | ||
| 08 | News magazine | News | 1.99× | ||
| 09 | KappAhl | Fashion & Accessoires | 1.83× | ||
| 10 | Drum and bass | Music & Radio | 1.83× | ||
| 11 | Instant messaging | Internet & Social Media | 1.81× | ||
| 12 | First-person shooter games | Games | 1.81× | ||
| 13 | Gambling | Games | 1.79× | ||
| 14 | Festival | Music & Radio | 1.78× | ||
| 15 | Musical theatre | Movies & TV | 1.73× | ||
| 16 | Science fiction movies | Movies & TV | 1.73× | ||
| 17 | Fiction books | Literature | 1.66× | ||
| 18 | Livemusic | Music & Radio | 1.61× | ||
| 19 | Charity and causes | Business & Career | 1.58× | ||
| 20 | Meat | Food & Beverages | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.43× | |
| Extroversion | THRILL | 1.33× | |
| Community Orientation | OPEN | 1.29× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.72× | |
| Family Orientation | CONSERVATISM | 0.75× | |
| Quality Awareness | PREMIUM | 0.78× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for Popular music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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