A data profile of the people who buy, follow and care about Rhythm and blues music in Switzerland — modelled from more than twelve digital signal sources. Rhythm and blues music has an estimated audience of 1,592,886 people in Switzerland.
The average Rhythm and blues music fan in Switzerland is 38.4 years old, balanced, and lives primarily in Canton of Zürich.
The audience is concentrated in Canton of Zürich, Canton of Bern, Vaud.
Demographically, the Rhythm and blues music audience skews balanced with an average age of 38.4, and over-indexes on personality traits such as Design Affinity, Early Adopter Mentality.
The key figures that characterise the Rhythm and blues music profile in Switzerland.
47.7% are female, 52.3% are male, average age 38.4.
| Metric | Value |
|---|---|
| Female | 47.7% |
| Male | 52.3% |
| Average age | 38.4 |
| Estimated audience size | 1,592,886 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 21% | |
| 30-39 | 19% | |
| 40-49 | 20% | |
| 50+ | 19% |
of the worldwide Rhythm and blues music audience comes from Switzerland.
| Country | Share |
|---|---|
| United States | 24.9% |
| Brazil | 5.1% |
| Italy | 4.4% |
Where the Rhythm and blues music audience in Switzerland is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Appenzell Ausserrhoden | ~8K | 1.20× | |
| 02 | Schaffhausen | ~10K | 1.10× | |
| 03 | Canton of Zürich | ~300K | 1.05× | |
| 04 | Canton of Zug | ~20K | 1.04× | |
| 05 | Schwyz | ~20K | 1.03× | |
| 06 | Neuchatel | ~30K | 1.02× | |
| 07 | Graubünden | ~40K | 1.01× | |
| 08 | Solothurn | ~40K | 0.99× | |
| 09 | Basel-Landschaft | ~40K | 0.99× | |
| 10 | Thurgau | ~40K | 0.98× | |
| 11 | Aargau | ~100K | 0.97× | |
| 12 | Basel-City | ~60K | 0.97× | |
| 13 | Fribourg | ~60K | 0.97× | |
| 14 | Valais | ~60K | 0.96× | |
| 15 | Canton of St. Gallen | ~70K | 0.95× | |
| 16 | Luzern | ~60K | 0.95× | |
| 17 | Ticino | ~60K | 0.94× | |
| 18 | Canton of Bern | ~100K | 0.93× | |
| 19 | Canton of Geneva | ~100K | 0.93× | |
| 20 | Vaud | ~100K | 0.90× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.01× | |
| Early Adopter Mentality | POWER | 0.88× | |
| Sustainability | BALANCE | 0.82× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.73× | |
| Price Sensitivity | PREMIUM | 0.73× | |
| Patriotism | CONSERVATISM | 0.74× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Rhythm and blues music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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