A data profile of the people who buy, follow and care about Rhythm and blues music in Norway — modelled from more than twelve digital signal sources. Rhythm and blues music has an estimated audience of 874,022 people in Norway.
Rhythm and blues music has an estimated audience of 874,022 people in Norway. 47.2% are female, 52.8% are male, average age 42.2. Top brand affinities: Bob Dylan, Celine Dion, Sound design, Eric Clapton, Janis Joplin.
Top brand affinities include Bob Dylan, Celine Dion, Sound design, with strongest over-indexing on Bob Dylan (1.61× the country average).
Demographically, the Rhythm and blues music audience skews balanced with an average age of 42.2, and over-indexes on personality traits such as Travelling, Social Media Usage.
The typical Rhythm and blues music fan in Norway is balanced, around 42.2 years old, with strong Travelling tendencies and a notable affinity for Bob Dylan.
The key figures that characterise the Rhythm and blues music profile in Norway.
47.2% are female, 52.8% are male, average age 42.2.
| Metric | Value |
|---|---|
| Female | 47.2% |
| Male | 52.8% |
| Average age | 42.2 |
| Estimated audience size | 874,022 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 16% | |
| 30-39 | 15% | |
| 40-49 | 21% | |
| 50+ | 31% |
of the worldwide Rhythm and blues music audience comes from Norway.
| Country | Share |
|---|---|
| United States | 24.9% |
| Brazil | 5.1% |
| Italy | 4.4% |
The strongest cross-interests of the Rhythm and blues music audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Classic Rock (magazine) | Music & Radio | 2.14× | ||
| 02 | Stevie Wonder | Music & Radio | 1.79× | ||
| 03 | Aretha Franklin | Music & Radio | 1.78× | ||
| 04 | Eric Clapton | Music & Radio | 1.68× | ||
| 05 | Sound design | Music & Radio | 1.66× | ||
| 06 | Celine Dion | Music & Radio | 1.62× | ||
| 07 | Scorpions (band) | Music & Radio | 1.62× | ||
| 08 | Paul Simon | Music & Radio | 1.62× | ||
| 09 | Bob Dylan | Music & Radio | 1.61× | ||
| 10 | The Shining (film) | Movies & TV | 1.61× | ||
| 11 | Janis Joplin | Music & Radio | 1.59× | ||
| 12 | The Band | Music & Radio | 1.56× | ||
| 13 | Chicano rock | Music & Radio | 1.55× | ||
| 14 | Keith Richards | Music & Radio | 1.55× | ||
| 15 | Armenian rock | Music & Radio | 1.54× | ||
| 16 | Deep Purple | Music & Radio | 1.54× | ||
| 17 | Bangladeshi rock | Music & Radio | 1.53× | ||
| 18 | Pinoy rock | Music & Radio | 1.52× | ||
| 19 | Roger Waters | Music & Radio | 1.51× | ||
| 20 | Chinese rock | Music & Radio | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.79× | |
| Social Media Usage | JOY | 0.75× | |
| Patriotism | CONSERVATISM | 0.72× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.72× | |
| Social Media Usage | JOY | 0.75× | |
| Travelling | THRILL | 0.79× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for Rhythm and blues music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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