A data profile of the people who buy, follow and care about Rhythm and blues music in Finland — modelled from more than twelve digital signal sources. Rhythm and blues music has an estimated audience of 721,329 people in Finland.
Rhythm and blues music has an estimated audience of 721,329 people in Finland. 52.3% are female, 47.7% are male, average age 41.6. Top brand affinities: Blues music, Rock and roll, Bob Dylan, Beauty Makeup, Gaming.
Top brand affinities include Blues music, Rock and roll, Bob Dylan, with strongest over-indexing on Blues music (1.61× the country average).
Demographically, the Rhythm and blues music audience skews balanced with an average age of 41.6, and over-indexes on personality traits such as Design Affinity, Travelling.
The typical Rhythm and blues music fan in Finland is balanced, around 41.6 years old, with strong Design Affinity tendencies and a notable affinity for Blues music.
The key figures that characterise the Rhythm and blues music profile in Finland.
52.3% are female, 47.7% are male, average age 41.6.
| Metric | Value |
|---|---|
| Female | 52.3% |
| Male | 47.7% |
| Average age | 41.6 |
| Estimated audience size | 721,329 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 17% | |
| 30-39 | 18% | |
| 40-49 | 21% | |
| 50+ | 27% |
of the worldwide Rhythm and blues music audience comes from Finland.
| Country | Share |
|---|---|
| United States | 24.9% |
| Brazil | 5.1% |
| Italy | 4.4% |
The strongest cross-interests of the Rhythm and blues music audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Session musician | Music & Radio | 2.09× | ||
| 02 | Paradise Lost (band) | Music & Radio | 2.00× | ||
| 03 | Beauty Makeup | Beauty & Wellness | 1.82× | ||
| 04 | Van Halen | Music & Radio | 1.75× | ||
| 05 | Chinese rock | Music & Radio | 1.65× | ||
| 06 | Bangladeshi rock | Music & Radio | 1.63× | ||
| 07 | Pinoy rock | Music & Radio | 1.62× | ||
| 08 | Armenian rock | Music & Radio | 1.62× | ||
| 09 | Blues music | Music & Radio | 1.61× | ||
| 10 | Neil Young | Music & Radio | 1.61× | ||
| 11 | Deep Purple | Music & Radio | 1.60× | ||
| 12 | Contemporary classical music | Music & Radio | 1.60× | ||
| 13 | Eric Clapton | Music & Radio | 1.60× | ||
| 14 | Bob Dylan | Music & Radio | 1.59× | ||
| 15 | Makeup &hair | Beauty & Wellness | 1.56× | ||
| 16 | Rock and roll | Music & Radio | 1.55× | ||
| 17 | Chicano rock | Music & Radio | 1.55× | ||
| 18 | Chicago blues | Music & Radio | 1.53× | ||
| 19 | Jimi Hendrix | Music & Radio | 1.51× | ||
| 20 | Gaming | Games | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.20× | |
| Travelling | THRILL | 1.05× | |
| Need for Security | CONSERVATISM | 0.92× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 0.72× | |
| Patriotism | CONSERVATISM | 0.77× | |
| Social Media Usage | JOY | 0.82× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Rhythm and blues music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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