A data profile of the people who buy, follow and care about Electronic music in Australia — modelled from more than twelve digital signal sources. Electronic music has an estimated audience of 6,244,579 people in Australia.
The average Electronic music fan in Australia is 38.5 years old, balanced, and lives primarily in New South Wales.
The audience is concentrated in New South Wales, Victoria, Queensland.
Top brand affinities include Alternative hip hop, Christian hip hop, Korean hip hop, with strongest over-indexing on Alternative hip hop (1.54× the country average).
Demographically, the Electronic music audience skews balanced with an average age of 38.5, and over-indexes on personality traits such as Mindfulness, Extroversion.
Compared to the country baseline, this audience shows distinctive patterns across 17 brand affinities and 8 regions tracked by Rascasse.
The typical Electronic music fan in Australia is balanced, around 38.5 years old, with strong Mindfulness tendencies and a notable affinity for Alternative hip hop.
The key figures that characterise the Electronic music profile in Australia.
52.8% are female, 47.2% are male, average age 38.5.
| Metric | Value |
|---|---|
| Female | 52.8% |
| Male | 47.2% |
| Average age | 38.5 |
| Estimated audience size | 6,244,579 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 21% | |
| 30-39 | 18% | |
| 40-49 | 18% | |
| 50+ | 21% |
of the worldwide Electronic music audience comes from Australia.
| Country | Share |
|---|---|
| United States | 19.1% |
| Brazil | 4.4% |
| Italy | 4.4% |
Where the Electronic music audience in Australia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Northern Territory | ~60K | 1.12× | |
| 02 | Tasmania | ~100K | 0.98× | |
| 03 | Queensland | ~1.5M | 0.97× | |
| 04 | Australian Capital Territory | ~100K | 0.97× | |
| 05 | South Australia | ~500K | 0.95× | |
| 06 | Western Australia | ~700K | 0.93× | |
| 07 | New South Wales | ~2M | 0.90× | |
| 08 | Victoria | ~1.5M | 0.87× |
The strongest cross-interests of the Electronic music audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Electric Daisy Carnival | Music & Radio | 1.63× | ||
| 02 | Graphics tablet | Technology & Electronics | 1.59× | ||
| 03 | Korean hip hop | Music & Radio | 1.57× | ||
| 04 | Japanese hip hop | Music & Radio | 1.57× | ||
| 05 | Country rap | Music & Radio | 1.57× | ||
| 06 | Underground hip hop | Music & Radio | 1.57× | ||
| 07 | Midwest hip hop | Music & Radio | 1.56× | ||
| 08 | Alternative hip hop | Music & Radio | 1.54× | ||
| 09 | Christian hip hop | Music & Radio | 1.54× | ||
| 10 | Chicano rap | Music & Radio | 1.54× | ||
| 11 | Electric Forest Festival | Music & Radio | 1.54× | ||
| 12 | French hip hop | Music & Radio | 1.51× | ||
| 13 | Primavera Sound | Music & Radio | 1.51× | ||
| 14 | Anime Expo | Literature | 1.51× | ||
| 15 | Koba LaD | Music & Radio | 1.51× | ||
| 16 | Jok'air | Music & Radio | 1.51× | ||
| 17 | 13 Organisé | Music & Radio | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.00× | |
| Extroversion | THRILL | 0.96× | |
| Early Adopter Mentality | POWER | 0.96× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.73× | |
| Need for Security | CONSERVATISM | 0.79× | |
| Convenience Orientation | PREMIUM | 0.81× |
Electronic music has an estimated audience of 6,244,579 people in Australia, concentrated in New South Wales and Victoria.
52.8% of Electronic music fans are female, 47.2% are male, with an average age of 38.5 years.
Electronic music fans show strongest brand affinity for Alternative hip hop (1.54×), Christian hip hop (1.54×), and Korean hip hop (1.57×) over the country average.
Electronic music fans in Australia are most concentrated in New South Wales (reach ~2M), Victoria (reach ~1.5M), and Queensland (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Electronic music itself, the audience over-indexes on Christian hip hop (1.54×), Korean hip hop (1.57×), Midwest hip hop (1.56×), and Chicano rap (1.54×) compared to the Australia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Electronic music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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