A data profile of the people who buy, follow and care about Electronic music in Switzerland — modelled from more than twelve digital signal sources. Electronic music has an estimated audience of 2,190,722 people in Switzerland.
The average Electronic music fan in Switzerland is 37.3 years old, balanced, and lives primarily in Canton of Zürich.
The audience is concentrated in Canton of Zürich, Vaud, Canton of Bern.
Top brand affinities include Deep house, Bass guitar, Electric guitar, with strongest over-indexing on Deep house (1.72× the country average).
Demographically, the Electronic music audience skews balanced with an average age of 37.3, and over-indexes on personality traits such as Patriotism, Healthy Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 23 regions tracked by Rascasse.
The typical Electronic music fan in Switzerland is balanced, around 37.3 years old, with strong Patriotism tendencies and a notable affinity for Deep house.
The key figures that characterise the Electronic music profile in Switzerland.
47.0% are female, 53.0% are male, average age 37.3.
| Metric | Value |
|---|---|
| Female | 47.0% |
| Male | 53.0% |
| Average age | 37.3 |
| Estimated audience size | 2,190,722 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 24% | |
| 30-39 | 20% | |
| 40-49 | 20% | |
| 50+ | 15% |
of the worldwide Electronic music audience comes from Switzerland.
| Country | Share |
|---|---|
| United States | 19.1% |
| Brazil | 4.4% |
| Italy | 4.4% |
Where the Electronic music audience in Switzerland is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Appenzell Ausserrhoden | ~10K | 1.23× | |
| 02 | Canton of Glarus | ~10K | 1.20× | |
| 03 | Schaffhausen | ~20K | 1.19× | |
| 04 | Jura | ~20K | 1.18× | |
| 05 | Canton of Obwalden | ~10K | 1.18× | |
| 06 | Canton of Zug | ~30K | 1.08× | |
| 07 | Schwyz | ~30K | 1.06× | |
| 08 | Neuchatel | ~50K | 1.04× | |
| 09 | Graubünden | ~50K | 1.00× | |
| 10 | Solothurn | ~60K | 0.99× | |
| 11 | Thurgau | ~60K | 0.97× | |
| 12 | Basel-Landschaft | ~50K | 0.96× | |
| 13 | Basel-City | ~80K | 0.95× | |
| 14 | Fribourg | ~70K | 0.95× | |
| 15 | Canton of Geneva | ~100K | 0.94× | |
| 16 | Valais | ~80K | 0.93× | |
| 17 | Luzern | ~80K | 0.91× | |
| 18 | Canton of St. Gallen | ~100K | 0.90× | |
| 19 | Ticino | ~80K | 0.90× | |
| 20 | Aargau | ~100K | 0.87× | |
| 21 | Vaud | ~200K | 0.84× | |
| 22 | Canton of Bern | ~200K | 0.82× | |
| 23 | Canton of Zürich | ~300K | 0.72× |
The strongest cross-interests of the Electronic music audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Deep house | Music & Radio | 1.72× | ||
| 02 | Sido | Music & Radio | 1.68× | ||
| 03 | Bushido | Music & Radio | 1.63× | ||
| 04 | Haftbefehl | Music & Radio | 1.62× | ||
| 05 | Frankfurter Allgemeine Zeitung | News | 1.61× | ||
| 06 | Owner-occupier | Home & Garden | 1.59× | ||
| 07 | Chip tuning | Cars & Mobility | 1.58× | ||
| 08 | Germany's Next Topmodel | Movies & TV | 1.56× | ||
| 09 | Bass guitar | Music & Radio | 1.55× | ||
| 10 | Heidi Klum | Fashion & Accessoires | 1.55× | ||
| 11 | Quotation | Business & Career | 1.55× | ||
| 12 | Electric guitar | Music & Radio | 1.54× | ||
| 13 | Golden State Warriors | Sports | 1.54× | ||
| 14 | Lana Del Rey | Music & Radio | 1.54× | ||
| 15 | Goku | Literature | 1.53× | ||
| 16 | Horse show | Pets & Animals | 1.52× | ||
| 17 | Adventure fiction | Literature | 1.52× | ||
| 18 | Otaku | Literature | 1.51× | ||
| 19 | Gangsta rap | Music & Radio | 1.51× | ||
| 20 | Dragon Ball | Movies & TV | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.09× | |
| Healthy Lifestyle | BALANCE | 0.90× | |
| Social Media Usage | JOY | 0.85× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.55× | |
| Price Sensitivity | PREMIUM | 0.66× | |
| Early Adopter Mentality | POWER | 0.72× |
Electronic music has an estimated audience of 2,190,722 people in Switzerland, concentrated in Canton of Zürich and Vaud.
47.0% of Electronic music fans are female, 53.0% are male, with an average age of 37.3 years.
Electronic music fans show strongest brand affinity for Deep house (1.72×), Bass guitar (1.55×), and Electric guitar (1.54×) over the country average.
Electronic music fans in Switzerland are most concentrated in Canton of Zürich (reach ~300K), Vaud (reach ~200K), and Canton of Bern (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Electronic music itself, the audience over-indexes on Bass guitar (1.55×), Electric guitar (1.54×), Otaku (1.51×), and Heidi Klum (1.55×) compared to the Switzerland average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Electronic music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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