A data profile of the people who buy, follow and care about Electronic music in South Africa — modelled from more than twelve digital signal sources. Electronic music has an estimated audience of 2,884,530 people in South Africa.
Electronic music has an estimated audience of 2,884,530 people in South Africa. 48.4% are female, 51.6% are male, average age 34.4. Top brand affinities: Rhianna (singer), Chicano rap, Country rap, Midwest hip hop, French hip hop.
Top brand affinities include Rhianna (singer), Chicano rap, Country rap, with strongest over-indexing on Rhianna (singer) (2.17× the country average).
Demographically, the Electronic music audience skews balanced with an average age of 34.4, and over-indexes on personality traits such as Spirituality, Patriotism.
The typical Electronic music fan in South Africa is balanced, around 34.4 years old, with strong Spirituality tendencies and a notable affinity for Rhianna (singer).
The key figures that characterise the Electronic music profile in South Africa.
48.4% are female, 51.6% are male, average age 34.4.
| Metric | Value |
|---|---|
| Female | 48.4% |
| Male | 51.6% |
| Average age | 34.4 |
| Estimated audience size | 2,884,530 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 31% | |
| 20-29 | 26% | |
| 30-39 | 17% | |
| 40-49 | 10% | |
| 50+ | 16% |
of the worldwide Electronic music audience comes from South Africa.
| Country | Share |
|---|---|
| United States | 19.1% |
| Brazil | 4.4% |
| Italy | 4.4% |
The strongest cross-interests of the Electronic music audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Indie music scene | Music & Radio | 2.76× | ||
| 02 | pronoun | Music & Radio | 2.69× | ||
| 03 | Spoon | Music & Radio | 2.69× | ||
| 04 | Longchamp | Fashion & Accessoires | 2.48× | ||
| 05 | Stacey Dash | Fashion & Accessoires | 2.31× | ||
| 06 | Electric violin | Music & Radio | 2.18× | ||
| 07 | Rhianna (singer) | Music & Radio | 2.17× | ||
| 08 | Palpitations | Health | 2.00× | ||
| 09 | Hajjah | Travel & Leisure | 1.84× | ||
| 10 | Sport climbing | Sports | 1.79× | ||
| 11 | St. Jude Children's Research Hospital | Health | 1.65× | ||
| 12 | Country rap | Music & Radio | 1.60× | ||
| 13 | Kimi Antonelli | Sports | 1.59× | ||
| 14 | Korean hip hop | Music & Radio | 1.58× | ||
| 15 | Rockefeller Center | Travel & Leisure | 1.58× | ||
| 16 | Chicano rap | Music & Radio | 1.57× | ||
| 17 | Midwest hip hop | Music & Radio | 1.57× | ||
| 18 | French hip hop | Music & Radio | 1.57× | ||
| 19 | Japanese hip hop | Music & Radio | 1.57× | ||
| 20 | Chicago house | Music & Radio | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.68× | |
| Patriotism | CONSERVATISM | 0.66× | |
| Travelling | THRILL | 0.63× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.44× | |
| Social Media Usage | JOY | 0.49× | |
| Travelling | THRILL | 0.63× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in South Africa who actively search for Electronic music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across South Africa. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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