A data profile of the people who buy, follow and care about Anime movies in Australia — modelled from more than twelve digital signal sources. Anime movies has an estimated audience of 3,206,227 people in Australia.
The average Anime movies fan in Australia is 33.9 years old, balanced, and lives primarily in New South Wales.
The audience is concentrated in New South Wales, Victoria, Queensland.
Top brand affinities include TikTok, Anime and manga fandom, Mobile game, with strongest over-indexing on TikTok (1.54× the country average).
Demographically, the Anime movies audience skews balanced with an average age of 33.9, and over-indexes on personality traits such as Early Adopter Mentality, Social Media Usage.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Anime movies fan in Australia is balanced, around 33.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for TikTok.
The key figures that characterise the Anime movies profile in Australia.
48.5% are female, 51.5% are male, average age 33.9.
| Metric | Value |
|---|---|
| Female | 48.5% |
| Male | 51.5% |
| Average age | 33.9 |
| Estimated audience size | 3,206,227 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 32% | |
| 20-29 | 26% | |
| 30-39 | 16% | |
| 40-49 | 13% | |
| 50+ | 13% |
of the worldwide Anime movies audience comes from Australia.
| Country | Share |
|---|---|
| United States | 17.2% |
| China | 10.4% |
| Japan | 9.5% |
Where the Anime movies audience in Australia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Victoria | ~1M | 1.13× | |
| 02 | South Australia | ~300K | 1.10× | |
| 03 | Western Australia | ~400K | 1.03× | |
| 04 | Queensland | ~800K | 1.02× | |
| 05 | New South Wales | ~1M | 1.01× | |
| 06 | Australian Capital Territory | ~70K | 1.00× | |
| 07 | Northern Territory | ~30K | 0.95× | |
| 08 | Tasmania | ~60K | 0.90× |
The strongest cross-interests of the Anime movies audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Anime and manga fandom | Literature | 2.97× | ||
| 02 | Crunchyroll | Games | 2.90× | ||
| 03 | Pokémon (video game series) | Games | 2.51× | ||
| 04 | One Piece | Movies & TV | 2.48× | ||
| 05 | Anime convention | Literature | 2.36× | ||
| 06 | Gaming computer | Technology & Electronics | 2.30× | ||
| 07 | Manga | Literature | 2.22× | ||
| 08 | Twitch | Games | 2.17× | ||
| 09 | Pokémon | Games | 2.00× | ||
| 10 | Stranger Things | Movies & TV | 1.93× | ||
| 11 | Seoul | Travel & Leisure | 1.93× | ||
| 12 | South Korea | Travel & Leisure | 1.80× | ||
| 13 | Mobile game | Games | 1.77× | ||
| 14 | Role-playing games | Games | 1.75× | ||
| 15 | Gamer | Games | 1.72× | ||
| 16 | Livemusic | Music & Radio | 1.58× | ||
| 17 | EB Games | Games | 1.55× | ||
| 18 | TikTok | Internet & Social Media | 1.54× | ||
| 19 | Comics | Literature | 1.52× | ||
| 20 | Animated movies | Movies & TV | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.16× | |
| Social Media Usage | JOY | 1.13× | |
| Pet Ownership | JOY | 1.09× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.72× | |
| Community Orientation | OPEN | 0.79× | |
| DIY Mentality | THRILL | 0.79× |
Anime movies has an estimated audience of 3,206,227 people in Australia, concentrated in New South Wales and Victoria.
48.5% of Anime movies fans are female, 51.5% are male, with an average age of 33.9 years.
Anime movies fans show strongest brand affinity for TikTok (1.54×), Anime and manga fandom (2.97×), and Mobile game (1.77×) over the country average.
Anime movies fans in Australia are most concentrated in New South Wales (reach ~1M), Victoria (reach ~1M), and Queensland (reach ~800K). These three regions account for the largest share of the active audience.
Beyond Anime movies itself, the audience over-indexes on Anime and manga fandom (2.97×), Mobile game (1.77×), Manga (2.22×), and Animated movies (1.51×) compared to the Australia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Anime movies. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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