A data profile of the people who buy, follow and care about Anime movies in South Africa — modelled from more than twelve digital signal sources. Anime movies has an estimated audience of 1,121,603 people in South Africa.
Anime movies has an estimated audience of 1,121,603 people in South Africa. 47.1% are female, 52.9% are male, average age 33.8. Top brand affinities: Manga, Animated movies, Comics, Red Velvet (band), Angela White (athlete).
Top brand affinities include Manga, Animated movies, Comics, with strongest over-indexing on Manga (2.84× the country average).
Demographically, the Anime movies audience skews balanced with an average age of 33.8, and over-indexes on personality traits such as Travelling, Spirituality.
The typical Anime movies fan in South Africa is balanced, around 33.8 years old, with strong Travelling tendencies and a notable affinity for Manga.
The key figures that characterise the Anime movies profile in South Africa.
47.1% are female, 52.9% are male, average age 33.8.
| Metric | Value |
|---|---|
| Female | 47.1% |
| Male | 52.9% |
| Average age | 33.8 |
| Estimated audience size | 1,121,603 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 33% | |
| 20-29 | 25% | |
| 30-39 | 17% | |
| 40-49 | 10% | |
| 50+ | 15% |
of the worldwide Anime movies audience comes from South Africa.
| Country | Share |
|---|---|
| United States | 17.2% |
| China | 10.4% |
| Japan | 9.5% |
The strongest cross-interests of the Anime movies audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Naruto | Literature | 4.07× | ||
| 02 | Shōnen manga | Literature | 3.89× | ||
| 03 | Japanese art | Arts & Culture | 3.53× | ||
| 04 | Angela White (athlete) | Movies & TV | 3.43× | ||
| 05 | Anime and manga fandom | Literature | 3.43× | ||
| 06 | Dragon Ball Z | Movies & TV | 3.39× | ||
| 07 | Japanese popular culture | Travel & Leisure | 3.32× | ||
| 08 | Crunchyroll | Games | 3.25× | ||
| 09 | Anime convention | Literature | 3.00× | ||
| 10 | Manga | Literature | 2.84× | ||
| 11 | Spider-Man | Movies & TV | 2.02× | ||
| 12 | Animated movies | Movies & TV | 1.82× | ||
| 13 | Non-fiction books | Literature | 1.77× | ||
| 14 | Fandom | Literature | 1.69× | ||
| 15 | Massively multiplayer online games | Games | 1.66× | ||
| 16 | Comics | Literature | 1.65× | ||
| 17 | Red Velvet (band) | Music & Radio | 1.65× | ||
| 18 | Role-playing games | Games | 1.65× | ||
| 19 | Massively multiplayer online role-playing games | Games | 1.65× | ||
| 20 | Strategy games | Games | 1.60× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.23× | |
| Spirituality | BALANCE | 1.08× | |
| Patriotism | CONSERVATISM | 1.04× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.92× | |
| Healthy Lifestyle | BALANCE | 1.03× | |
| Patriotism | CONSERVATISM | 1.04× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in South Africa who actively search for Anime movies. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across South Africa. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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