A data profile of the people who buy, follow and care about Streaming media in Australia — modelled from more than twelve digital signal sources. Streaming media has an estimated audience of 5,363,138 people in Australia.
Streaming media has an estimated audience of 5,363,138 people in Australia. 51.1% are female, 48.9% are male, average age 40.0. Top brand affinities: EB Games, Real property, Scarlett Johansson, Google News, Bored Panda.
Top brand affinities include EB Games, Real property, Scarlett Johansson, with strongest over-indexing on EB Games (2.33× the country average).
Demographically, the Streaming media audience skews balanced with an average age of 40.0, and over-indexes on personality traits such as Convenience Orientation, Urban Lifestyle.
The typical Streaming media fan in Australia is balanced, around 40.0 years old, with strong Convenience Orientation tendencies and a notable affinity for EB Games.
The key figures that characterise the Streaming media profile in Australia.
51.1% are female, 48.9% are male, average age 40.0.
| Metric | Value |
|---|---|
| Female | 51.1% |
| Male | 48.9% |
| Average age | 40.0 |
| Estimated audience size | 5,363,138 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 20% | |
| 30-39 | 18% | |
| 40-49 | 20% | |
| 50+ | 24% |
of the worldwide Streaming media audience comes from Australia.
| Country | Share |
|---|---|
| United States | 26.0% |
| Italy | 4.6% |
| United Kingdom | 4.6% |
The strongest cross-interests of the Streaming media audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Google News | News | 2.35× | ||
| 02 | Emilia Clarke | Movies & TV | 2.35× | ||
| 03 | Gerard Butler | Movies & TV | 2.35× | ||
| 04 | Monica Bellucci | Movies & TV | 2.35× | ||
| 05 | Morgan Freeman | Movies & TV | 2.35× | ||
| 06 | Aramex | Business & Career | 2.35× | ||
| 07 | EB Games | Games | 2.33× | ||
| 08 | IGN | Movies & TV | 2.29× | ||
| 09 | Scarlett Johansson | Movies & TV | 2.23× | ||
| 10 | Tom Hanks | Movies & TV | 2.17× | ||
| 11 | Michael J. Fox | Movies & TV | 1.99× | ||
| 12 | MSN | News | 1.97× | ||
| 13 | Jim Carrey | Movies & TV | 1.93× | ||
| 14 | Canva | Technology & Electronics | 1.82× | ||
| 15 | DeviantArt | Internet & Social Media | 1.75× | ||
| 16 | Bored Panda | Internet & Social Media | 1.68× | ||
| 17 | Richard Marx | Music & Radio | 1.59× | ||
| 18 | Omegle | Internet & Social Media | 1.58× | ||
| 19 | Tom Welling | Movies & TV | 1.56× | ||
| 20 | Real property | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.15× | |
| Urban Lifestyle | OPEN | 1.04× | |
| Extroversion | THRILL | 1.03× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.79× | |
| Luxury Orientation | PREMIUM | 0.84× | |
| Creativity | OPEN | 0.86× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Streaming media. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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