A data profile of the people who buy, follow and care about Streaming media in Indonesia — modelled from more than twelve digital signal sources. Streaming media has an estimated audience of 6,553,220 people in Indonesia.
Streaming media has an estimated audience of 6,553,220 people in Indonesia. 33.7% are female, 66.3% are male, average age 33.0. Top brand affinities: Ryan Gosling, Alan Walker (DJ), United Parcel Service, Lille OSC, Ultra-high-definition television.
Top brand affinities include Ryan Gosling, Alan Walker (DJ), United Parcel Service, with strongest over-indexing on Ryan Gosling (1.54× the country average).
Demographically, the Streaming media audience skews more male with an average age of 33.0, and over-indexes on personality traits such as Spirituality, Early Adopter Mentality.
The typical Streaming media fan in Indonesia is more male, around 33.0 years old, with strong Spirituality tendencies and a notable affinity for Ryan Gosling.
The key figures that characterise the Streaming media profile in Indonesia.
33.7% are female, 66.3% are male, average age 33.0.
| Metric | Value |
|---|---|
| Female | 33.7% |
| Male | 66.3% |
| Average age | 33.0 |
| Estimated audience size | 6,553,220 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 29% | |
| 20-29 | 29% | |
| 30-39 | 21% | |
| 40-49 | 12% | |
| 50+ | 8% |
of the worldwide Streaming media audience comes from Indonesia.
| Country | Share |
|---|---|
| United States | 26.0% |
| Italy | 4.6% |
| United Kingdom | 4.6% |
The strongest cross-interests of the Streaming media audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Apple Pay | Technology & Electronics | 1.75× | ||
| 02 | Alan Walker (DJ) | Music & Radio | 1.74× | ||
| 03 | Block chain (database) | Technology & Electronics | 1.72× | ||
| 04 | Amazon Music | Music & Radio | 1.71× | ||
| 05 | Calvin Harris | Music & Radio | 1.64× | ||
| 06 | Julia Roberts | Movies & TV | 1.63× | ||
| 07 | Ultra-high-definition television | Movies & TV | 1.61× | ||
| 08 | Cleveland Browns | Sports | 1.61× | ||
| 09 | Better Call Saul | Movies & TV | 1.59× | ||
| 10 | San Jose Earthquakes | Sports | 1.59× | ||
| 11 | United Parcel Service | Business & Career | 1.58× | ||
| 12 | Bella Thorne | Movies & TV | 1.58× | ||
| 13 | The Cure | Music & Radio | 1.58× | ||
| 14 | Dolly Parton | Music & Radio | 1.58× | ||
| 15 | Edmonton Oilers | Sports | 1.57× | ||
| 16 | Ryan Gosling | Movies & TV | 1.54× | ||
| 17 | Lille OSC | Sports | 1.54× | ||
| 18 | Robbie Williams | Music & Radio | 1.53× | ||
| 19 | Moped | Cars & Mobility | 1.52× | ||
| 20 | Rio Carnival | Travel & Leisure | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.12× | |
| Early Adopter Mentality | POWER | 1.12× | |
| Extroversion | THRILL | 1.06× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.75× | |
| Design Affinity | PREMIUM | 0.75× | |
| DIY Mentality | THRILL | 0.79× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Streaming media. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.