A data profile of the people who buy, follow and care about Streaming media in Finland — modelled from more than twelve digital signal sources. Streaming media has an estimated audience of 504,674 people in Finland.
Streaming media has an estimated audience of 504,674 people in Finland. 50.0% are female, 50.0% are male, average age 40.0. Top brand affinities: Netflix, Microsoft, Tom Cruise, Apple Music, Sony.
Top brand affinities include Netflix, Microsoft, Tom Cruise, with strongest over-indexing on Netflix (1.52× the country average).
Demographically, the Streaming media audience skews balanced with an average age of 40.0, and over-indexes on personality traits such as Early Adopter Mentality, Spirituality.
The typical Streaming media fan in Finland is balanced, around 40.0 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Netflix.
The key figures that characterise the Streaming media profile in Finland.
50.0% are female, 50.0% are male, average age 40.0.
| Metric | Value |
|---|---|
| Female | 50.0% |
| Male | 50.0% |
| Average age | 40.0 |
| Estimated audience size | 504,674 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 19% | |
| 30-39 | 20% | |
| 40-49 | 20% | |
| 50+ | 22% |
of the worldwide Streaming media audience comes from Finland.
| Country | Share |
|---|---|
| United States | 26.0% |
| Italy | 4.6% |
| United Kingdom | 4.6% |
The strongest cross-interests of the Streaming media audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Amazon Music | Music & Radio | 2.38× | ||
| 02 | Gwyneth Paltrow | Movies & TV | 2.32× | ||
| 03 | Apple Music | Music & Radio | 2.08× | ||
| 04 | Rotten Tomatoes | Movies & TV | 1.97× | ||
| 05 | Microsoft | Technology & Electronics | 1.89× | ||
| 06 | Charli XCX | Music & Radio | 1.86× | ||
| 07 | Sony | Technology & Electronics | 1.85× | ||
| 08 | DreamHack | Sports | 1.83× | ||
| 09 | Solid-state drive | Technology & Electronics | 1.80× | ||
| 10 | Sennheiser | Technology & Electronics | 1.73× | ||
| 11 | ASAP Rocky | Music & Radio | 1.65× | ||
| 12 | Engadget | Technology & Electronics | 1.64× | ||
| 13 | Jamie Foxx | Movies & TV | 1.63× | ||
| 14 | Tom Cruise | Movies & TV | 1.59× | ||
| 15 | The Legend of Zelda | Games | 1.59× | ||
| 16 | Tom Hardy | Movies & TV | 1.57× | ||
| 17 | Better Call Saul | Movies & TV | 1.55× | ||
| 18 | Netflix | Movies & TV | 1.52× | ||
| 19 | Daft Punk | Music & Radio | 1.52× | ||
| 20 | Home cinema | Technology & Electronics | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.25× | |
| Spirituality | BALANCE | 1.14× | |
| Social Media Usage | JOY | 1.11× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.78× | |
| Creativity | OPEN | 0.79× | |
| Design Affinity | PREMIUM | 0.80× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Streaming media. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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