A data profile of the people who buy, follow and care about Streaming media in Portugal — modelled from more than twelve digital signal sources. Streaming media has an estimated audience of 1,679,605 people in Portugal.
The average Streaming media fan in Portugal is 43.3 years old, balanced, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
Top brand affinities include Local news, Comedy club, Millie Bobby Brown, with strongest over-indexing on Local news (1.72× the country average).
Demographically, the Streaming media audience skews balanced with an average age of 43.3, and over-indexes on personality traits such as Career Orientation, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 19 regions tracked by Rascasse.
The typical Streaming media fan in Portugal is balanced, around 43.3 years old, with strong Career Orientation tendencies and a notable affinity for Local news.
The key figures that characterise the Streaming media profile in Portugal.
51.5% are female, 48.5% are male, average age 43.3.
| Metric | Value |
|---|---|
| Female | 51.5% |
| Male | 48.5% |
| Average age | 43.3 |
| Estimated audience size | 1,679,605 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 15% | |
| 30-39 | 19% | |
| 40-49 | 24% | |
| 50+ | 29% |
of the worldwide Streaming media audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 26.0% |
| Italy | 4.6% |
| United Kingdom | 4.6% |
Where the Streaming media audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Portalegre District | ~20K | 1.13× | |
| 02 | Guarda District | ~20K | 1.12× | |
| 03 | Beja District | ~30K | 1.09× | |
| 04 | Vila Real District | ~30K | 1.07× | |
| 05 | Évora District | ~30K | 1.06× | |
| 06 | Castelo Branco District | ~30K | 1.05× | |
| 07 | Azores | ~50K | 1.01× | |
| 08 | Viana do Castelo District | ~40K | 1.01× | |
| 09 | Viseu District | ~60K | 1.00× | |
| 10 | Madeira | ~50K | 0.99× | |
| 11 | Coimbra District | ~80K | 0.97× | |
| 12 | Leiria District | ~90K | 0.95× | |
| 13 | Aveiro District | ~100K | 0.94× | |
| 14 | Setúbal District | ~200K | 0.93× | |
| 15 | Braga District | ~200K | 0.93× | |
| 16 | Faro District | ~100K | 0.93× | |
| 17 | Porto District | ~300K | 0.91× | |
| 18 | Santarém District | ~70K | 0.91× | |
| 19 | Lisbon District | ~400K | 0.86× |
The strongest cross-interests of the Streaming media audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Comedy club | Movies & TV | 1.88× | ||
| 02 | Better Call Saul | Movies & TV | 1.88× | ||
| 03 | Deezer | Music & Radio | 1.85× | ||
| 04 | Livestream | Technology & Electronics | 1.79× | ||
| 05 | Adele | Music & Radio | 1.77× | ||
| 06 | Amazon Music | Music & Radio | 1.77× | ||
| 07 | Charli XCX | Music & Radio | 1.74× | ||
| 08 | Local news | News | 1.72× | ||
| 09 | Ultra-high-definition television | Movies & TV | 1.68× | ||
| 10 | Fulham F.C. | Sports | 1.66× | ||
| 11 | Millie Bobby Brown | Movies & TV | 1.62× | ||
| 12 | Chris Pratt | Movies & TV | 1.60× | ||
| 13 | Quentin Tarantino | Movies & TV | 1.59× | ||
| 14 | Cognac | Food & Beverages | 1.58× | ||
| 15 | Tom Hardy | Movies & TV | 1.57× | ||
| 16 | Crystal Palace F.C. | Sports | 1.57× | ||
| 17 | Chris Hemsworth | Movies & TV | 1.56× | ||
| 18 | Gwyneth Paltrow | Movies & TV | 1.52× | ||
| 19 | Home cinema | Technology & Electronics | 1.50× | ||
| 20 | Star Trek | Movies & TV | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.16× | |
| Early Adopter Mentality | POWER | 1.15× | |
| Community Orientation | OPEN | 1.07× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.73× | |
| Need for Security | CONSERVATISM | 0.75× | |
| Price Sensitivity | PREMIUM | 0.75× |
Streaming media has an estimated audience of 1,679,605 people in Portugal, concentrated in Lisbon District and Porto District.
51.5% of Streaming media fans are female, 48.5% are male, with an average age of 43.3 years.
Streaming media fans show strongest brand affinity for Local news (1.72×), Comedy club (1.88×), and Millie Bobby Brown (1.62×) over the country average.
Streaming media fans in Portugal are most concentrated in Lisbon District (reach ~400K), Porto District (reach ~300K), and Setúbal District (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Streaming media itself, the audience over-indexes on Comedy club (1.88×), Millie Bobby Brown (1.62×), Deezer (1.85×), and Home cinema (1.5×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Streaming media. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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