Rascasse Audience Intelligence

Streaming media Audience in Belgium

A data profile of the people who buy, follow and care about Streaming media in Belgium — modelled from more than twelve digital signal sources. Streaming media has an estimated audience of 1,147,313 people in Belgium.

Streaming media has an estimated audience of 1,147,313 people in Belgium. 46.5% are female, 53.5% are male, average age 38.6. Top brand affinities: Twitch, Comics, Adventure game, Blues music, Custom motorcycle.

Top brand affinities include Twitch, Comics, Adventure game, with strongest over-indexing on Twitch (2.55× the country average).

Demographically, the Streaming media audience skews balanced with an average age of 38.6, and over-indexes on personality traits such as Patriotism, Career Orientation.

The typical Streaming media fan in Belgium is balanced, around 38.6 years old, with strong Patriotism tendencies and a notable affinity for Twitch.

Category: Technology & Electronics · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-13.

Section 01

At a glance

The key figures that characterise the Streaming media profile in Belgium.

Audience size
1.1M
in Belgium
Gender
46.5%
53.5% male
Age
38.6
average years
Country rank
#704
Topic in Belgium
Fig. 01

Search interest · 12-month trend

-56%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Streaming media fans

46.5% are female, 53.5% are male, average age 38.6.

Fig. 02

Gender split

46.5%
Female
53.5%
Male
Demographic split for Streaming media audience in Belgium
MetricValue
Female46.5%
Male53.5%
Average age38.6
Estimated audience size1,147,313
Fig. 03

Age distribution

Ø 38.6
average years
Age distribution of the Streaming media audience in Belgium
Age bracketShare%
16-1923%
20-2920%
30-3917%
40-4918%
50+22%
Fig. 04

Worldwide distribution

0.4%

of the worldwide Streaming media audience comes from Belgium.

Worldwide audience distribution share by country for Streaming media
CountryShare
United States26.0%
Italy4.6%
United Kingdom4.6%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Streaming media audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Streaming media audience
#·InterestCategoryAffinity×
01TwitchGames2.55×
02Massively multiplayer online role-playing gamesGames2.55×
03Anime and manga fandomLiterature2.55×
04SteamGames2.55×
05Massively multiplayer online gamesGames2.55×
06Gaming computerTechnology & Electronics2.55×
07Anime conventionLiterature2.54×
08Career developmentBusiness & Career2.43×
09Adventure gameGames2.30×
10French hip hopMusic & Radio2.16×
11Bass guitarMusic & Radio2.15×
12Custom motorcycleCars & Mobility2.08×
13MangaLiterature2.07×
14ComicsLiterature1.81×
15Contemporary R&BMusic & Radio1.66×
16First-person shooter gamesGames1.63×
17Blues musicMusic & Radio1.57×
18Online gamesGames1.56×
19Science fiction moviesMovies & TV1.55×
20Modern artArts & Culture1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Streaming media audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Streaming media audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.27×
Career OrientationPOWER1.23×
Social Media UsageJOY1.20×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Streaming media audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.75×
DIY MentalityTHRILL0.79×
Healthy LifestyleBALANCE0.80×
1.00× baseline
Appendix

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Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Belgium who actively search for Streaming media. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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