Rascasse Audience Intelligence

Streaming media Audience in Netherlands

A data profile of the people who buy, follow and care about Streaming media in Netherlands — modelled from more than twelve digital signal sources. Streaming media has an estimated audience of 2,098,752 people in Netherlands.

Streaming media has an estimated audience of 2,098,752 people in Netherlands. 48.5% are female, 51.5% are male, average age 40.4. Top brand affinities: Shopping and fashion, Game consoles, Toto (band), Real estate broker, Love & Sex.

Top brand affinities include Shopping and fashion, Game consoles, Toto (band), with strongest over-indexing on Shopping and fashion (3.79× the country average).

Demographically, the Streaming media audience skews balanced with an average age of 40.4, and over-indexes on personality traits such as Patriotism, Risk Appetite.

The typical Streaming media fan in Netherlands is balanced, around 40.4 years old, with strong Patriotism tendencies and a notable affinity for Shopping and fashion.

Category: Technology & Electronics · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-12.

Section 01

At a glance

The key figures that characterise the Streaming media profile in Netherlands.

Audience size
2.1M
in Netherlands
Gender
48.5%
51.5% male
Age
40.4
average years
Country rank
#506
Topic in Netherlands
Fig. 01

Search interest · 12-month trend

-66%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Streaming media fans

48.5% are female, 51.5% are male, average age 40.4.

Fig. 02

Gender split

48.5%
Female
51.5%
Male
Demographic split for Streaming media audience in Netherlands
MetricValue
Female48.5%
Male51.5%
Average age40.4
Estimated audience size2,098,752
Fig. 03

Age distribution

Ø 40.4
average years
Age distribution of the Streaming media audience in Netherlands
Age bracketShare%
16-1919%
20-2918%
30-3917%
40-4921%
50+24%
Fig. 04

Worldwide distribution

0.8%

of the worldwide Streaming media audience comes from Netherlands.

Worldwide audience distribution share by country for Streaming media
CountryShare
United States26.0%
Italy4.6%
United Kingdom4.6%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Streaming media audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Streaming media audience
#·InterestCategoryAffinity×
01Shopping and fashionShopping3.79×
02Game consolesTechnology & Electronics3.79×
03Love & SexKids & Family3.79×
04Moulin Rouge!Movies & TV3.79×
05OLEDTechnology & Electronics3.79×
06Pound cakeFood & Beverages3.72×
07Live televisionMovies & TV3.55×
08Real estate brokerHome & Garden3.32×
09Detroit technoMusic & Radio2.93×
10Bruce WillisMovies & TV2.86×
11FreewareTechnology & Electronics2.41×
12Margot RobbieMovies & TV2.32×
13Sustainable productsPolitics & Society2.16×
14Real propertyHome & Garden2.01×
15Electric guitarMusic & Radio1.83×
16MSNNews1.82×
17LaptopTechnology & Electronics1.81×
18Western UnionBusiness & Career1.73×
19TicketmasterTravel & Leisure1.65×
20Toto (band)Music & Radio1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Streaming media audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Streaming media audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.32×
Risk AppetiteTHRILL1.30×
Early Adopter MentalityPOWER1.25×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Streaming media audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.75×
CreativityOPEN0.79×
SustainabilityBALANCE0.81×
1.00× baseline
Appendix

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How to read this data

Audience size is the estimated number of people in Netherlands who actively search for Streaming media. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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