A data profile of the people who buy, follow and care about Streaming media in India — modelled from more than twelve digital signal sources. Streaming media has an estimated audience of 11,632,986 people in India.
Streaming media has an estimated audience of 11,632,986 people in India. 18.2% are female, 81.8% are male, average age 29.8. Top brand affinities: Videography, OnePlus, Real property, Roman Reigns, Jim Carrey.
Top brand affinities include Videography, OnePlus, Real property, with strongest over-indexing on Videography (2.25× the country average).
Demographically, the Streaming media audience skews more male with an average age of 29.8, and over-indexes on personality traits such as Indulgence, Early Adopter Mentality.
The typical Streaming media fan in India is more male, around 29.8 years old, with strong Indulgence tendencies and a notable affinity for Videography.
The key figures that characterise the Streaming media profile in India.
18.2% are female, 81.8% are male, average age 29.8.
| Metric | Value |
|---|---|
| Female | 18.2% |
| Male | 81.8% |
| Average age | 29.8 |
| Estimated audience size | 11,632,986 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 41% | |
| 20-29 | 29% | |
| 30-39 | 16% | |
| 40-49 | 8% | |
| 50+ | 6% |
of the worldwide Streaming media audience comes from India.
| Country | Share |
|---|---|
| United States | 26.0% |
| Italy | 4.6% |
| United Kingdom | 4.6% |
The strongest cross-interests of the Streaming media audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Jim Carrey | Movies & TV | 3.33× | ||
| 02 | Edward Norton | Movies & TV | 3.33× | ||
| 03 | Kristen Stewart | Movies & TV | 3.33× | ||
| 04 | Brock Lesnar | Sports | 2.95× | ||
| 05 | Ozarks | Movies & TV | 2.93× | ||
| 06 | Roman Reigns | Sports | 2.82× | ||
| 07 | WrestleMania | Sports | 2.78× | ||
| 08 | Robert De Niro | Movies & TV | 2.77× | ||
| 09 | Emma Stone | Movies & TV | 2.49× | ||
| 10 | Bed sheet | Home & Garden | 2.43× | ||
| 11 | WWE Raw | Sports | 2.40× | ||
| 12 | Tobey Maguire | Movies & TV | 2.35× | ||
| 13 | Las Vegas | Travel & Leisure | 2.30× | ||
| 14 | Videography | Internet & Social Media | 2.25× | ||
| 15 | Pillow | Home & Garden | 2.12× | ||
| 16 | Birkenstock | Fashion & Accessoires | 2.00× | ||
| 17 | Real property | Home & Garden | 1.95× | ||
| 18 | OnePlus | Technology & Electronics | 1.84× | ||
| 19 | Mattress | Home & Garden | 1.78× | ||
| 20 | Nikkei 225 | Business & Career | 1.71× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.20× | |
| Early Adopter Mentality | POWER | 1.13× | |
| Career Orientation | POWER | 1.12× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.80× | |
| Design Affinity | PREMIUM | 0.82× | |
| Tradition | CONSERVATISM | 0.83× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Streaming media. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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