A data profile of the people who buy, follow and care about Streaming media in Argentina — modelled from more than twelve digital signal sources. Streaming media has an estimated audience of 1,694,857 people in Argentina.
Streaming media has an estimated audience of 1,694,857 people in Argentina. 51.4% are female, 48.6% are male, average age 37.5. Top brand affinities: Smart TV, Microwave oven, Pay television, Apple Music, Counter-Strike: Global Offensive.
Top brand affinities include Smart TV, Microwave oven, Pay television, with strongest over-indexing on Smart TV (1.55× the country average).
Demographically, the Streaming media audience skews balanced with an average age of 37.5, and over-indexes on personality traits such as Risk Appetite, Early Adopter Mentality.
The typical Streaming media fan in Argentina is balanced, around 37.5 years old, with strong Risk Appetite tendencies and a notable affinity for Smart TV.
The key figures that characterise the Streaming media profile in Argentina.
51.4% are female, 48.6% are male, average age 37.5.
| Metric | Value |
|---|---|
| Female | 51.4% |
| Male | 48.6% |
| Average age | 37.5 |
| Estimated audience size | 1,694,857 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 23% | |
| 20-29 | 22% | |
| 30-39 | 19% | |
| 40-49 | 18% | |
| 50+ | 18% |
of the worldwide Streaming media audience comes from Argentina.
| Country | Share |
|---|---|
| United States | 26.0% |
| Italy | 4.6% |
| United Kingdom | 4.6% |
The strongest cross-interests of the Streaming media audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Amazon Music | Music & Radio | 1.70× | ||
| 02 | GameStop | Games | 1.68× | ||
| 03 | Major League Gaming | Sports | 1.68× | ||
| 04 | Pay television | Movies & TV | 1.65× | ||
| 05 | Battery charger | Home & Garden | 1.65× | ||
| 06 | Mario Kart | Games | 1.65× | ||
| 07 | Franz Ferdinand (band) | Music & Radio | 1.63× | ||
| 08 | 23andMe | Health | 1.63× | ||
| 09 | Beats Electronics | Technology & Electronics | 1.60× | ||
| 10 | Portland Timbers | Sports | 1.60× | ||
| 11 | Bombay Sapphire | Food & Beverages | 1.57× | ||
| 12 | Microwave oven | Home & Garden | 1.56× | ||
| 13 | Apple Music | Music & Radio | 1.56× | ||
| 14 | Counter-Strike: Global Offensive | Games | 1.56× | ||
| 15 | Smart TV | Technology & Electronics | 1.55× | ||
| 16 | The Legend of Zelda | Games | 1.54× | ||
| 17 | Lil Uzi Vert | Music & Radio | 1.54× | ||
| 18 | Hewlett-Packard | Technology & Electronics | 1.53× | ||
| 19 | FIFA Ultimate Team | Games | 1.53× | ||
| 20 | Bacardi | Food & Beverages | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.14× | |
| Early Adopter Mentality | POWER | 1.13× | |
| Career Orientation | POWER | 1.12× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.72× | |
| Indulgence | JOY | 0.82× | |
| Tradition | CONSERVATISM | 0.84× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Argentina who actively search for Streaming media. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Argentina. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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