Rascasse Audience Intelligence

Streaming media Audience in Norway

A data profile of the people who buy, follow and care about Streaming media in Norway — modelled from more than twelve digital signal sources. Streaming media has an estimated audience of 746,824 people in Norway.

Streaming media has an estimated audience of 746,824 people in Norway. 45.9% are female, 54.1% are male, average age 40.5. Top brand affinities: Netflix, Microsoft, League of Legends, Electronic sports, Henry Cavill.

Top brand affinities include Netflix, Microsoft, League of Legends, with strongest over-indexing on Netflix (1.5× the country average).

Demographically, the Streaming media audience skews balanced with an average age of 40.5, and over-indexes on personality traits such as Early Adopter Mentality, Spirituality.

The typical Streaming media fan in Norway is balanced, around 40.5 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Netflix.

Category: Technology & Electronics · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-17.

Section 01

At a glance

The key figures that characterise the Streaming media profile in Norway.

Audience size
747K
in Norway
Gender
45.9%
54.1% male
Age
40.5
average years
Country rank
#447
Topic in Norway
Fig. 01

Search interest · 12-month trend

-44%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Streaming media fans

45.9% are female, 54.1% are male, average age 40.5.

Fig. 02

Gender split

45.9%
Female
54.1%
Male
Demographic split for Streaming media audience in Norway
MetricValue
Female45.9%
Male54.1%
Average age40.5
Estimated audience size746,824
Fig. 03

Age distribution

Ø 40.5
average years
Age distribution of the Streaming media audience in Norway
Age bracketShare%
16-1919%
20-2917%
30-3918%
40-4922%
50+24%
Fig. 04

Worldwide distribution

0.3%

of the worldwide Streaming media audience comes from Norway.

Worldwide audience distribution share by country for Streaming media
CountryShare
United States26.0%
Italy4.6%
United Kingdom4.6%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Streaming media audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Streaming media audience
#·InterestCategoryAffinity×
01True DetectiveMovies & TV1.78×
02League of LegendsGames1.77×
03MicrosoftTechnology & Electronics1.76×
04SonyTechnology & Electronics1.75×
05Better Call SaulMovies & TV1.72×
06Electronic sportsSports1.65×
07Ryan ReynoldsMovies & TV1.63×
08Tom HardyMovies & TV1.62×
09Rotten TomatoesMovies & TV1.62×
10Crystal Palace F.C.Sports1.60×
11Chris HemsworthMovies & TV1.58×
12Charli XCXMusic & Radio1.58×
13Chris PrattMovies & TV1.58×
14Apple MusicMusic & Radio1.57×
15Counter-Strike: Global OffensiveGames1.56×
16Henry CavillMovies & TV1.54×
17Jennifer LawrenceMovies & TV1.54×
18Gwyneth PaltrowMovies & TV1.52×
19NetflixMovies & TV1.50×
20Meryl StreepMovies & TV1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Streaming media audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Streaming media audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.22×
SpiritualityBALANCE1.09×
Social Media UsageJOY1.09×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Streaming media audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.76×
DIY MentalityTHRILL0.78×
IndulgenceJOY0.80×
1.00× baseline
Appendix

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How to read this data

Audience size is the estimated number of people in Norway who actively search for Streaming media. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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