A data profile of the people who buy, follow and care about Streaming media in Norway — modelled from more than twelve digital signal sources. Streaming media has an estimated audience of 746,824 people in Norway.
Streaming media has an estimated audience of 746,824 people in Norway. 45.9% are female, 54.1% are male, average age 40.5. Top brand affinities: Netflix, Microsoft, League of Legends, Electronic sports, Henry Cavill.
Top brand affinities include Netflix, Microsoft, League of Legends, with strongest over-indexing on Netflix (1.5× the country average).
Demographically, the Streaming media audience skews balanced with an average age of 40.5, and over-indexes on personality traits such as Early Adopter Mentality, Spirituality.
The typical Streaming media fan in Norway is balanced, around 40.5 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Netflix.
The key figures that characterise the Streaming media profile in Norway.
45.9% are female, 54.1% are male, average age 40.5.
| Metric | Value |
|---|---|
| Female | 45.9% |
| Male | 54.1% |
| Average age | 40.5 |
| Estimated audience size | 746,824 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 17% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 24% |
of the worldwide Streaming media audience comes from Norway.
| Country | Share |
|---|---|
| United States | 26.0% |
| Italy | 4.6% |
| United Kingdom | 4.6% |
The strongest cross-interests of the Streaming media audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | True Detective | Movies & TV | 1.78× | ||
| 02 | League of Legends | Games | 1.77× | ||
| 03 | Microsoft | Technology & Electronics | 1.76× | ||
| 04 | Sony | Technology & Electronics | 1.75× | ||
| 05 | Better Call Saul | Movies & TV | 1.72× | ||
| 06 | Electronic sports | Sports | 1.65× | ||
| 07 | Ryan Reynolds | Movies & TV | 1.63× | ||
| 08 | Tom Hardy | Movies & TV | 1.62× | ||
| 09 | Rotten Tomatoes | Movies & TV | 1.62× | ||
| 10 | Crystal Palace F.C. | Sports | 1.60× | ||
| 11 | Chris Hemsworth | Movies & TV | 1.58× | ||
| 12 | Charli XCX | Music & Radio | 1.58× | ||
| 13 | Chris Pratt | Movies & TV | 1.58× | ||
| 14 | Apple Music | Music & Radio | 1.57× | ||
| 15 | Counter-Strike: Global Offensive | Games | 1.56× | ||
| 16 | Henry Cavill | Movies & TV | 1.54× | ||
| 17 | Jennifer Lawrence | Movies & TV | 1.54× | ||
| 18 | Gwyneth Paltrow | Movies & TV | 1.52× | ||
| 19 | Netflix | Movies & TV | 1.50× | ||
| 20 | Meryl Streep | Movies & TV | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.22× | |
| Spirituality | BALANCE | 1.09× | |
| Social Media Usage | JOY | 1.09× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.76× | |
| DIY Mentality | THRILL | 0.78× | |
| Indulgence | JOY | 0.80× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for Streaming media. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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