Rascasse Audience Intelligence

Netflix Audience in Norway

A data profile of the people who buy, follow and care about Netflix in Norway — modelled from more than twelve digital signal sources. Netflix has an estimated audience of 756,423 people in Norway.

Netflix has an estimated audience of 756,423 people in Norway. 54.1% are female, 45.9% are male, average age 40.6. Top brand affinities: Streaming media, Microsoft, DVD, Blu-ray Disc, Denise Richards.

Top brand affinities include Streaming media, Microsoft, DVD, with strongest over-indexing on Streaming media (1.5× the country average).

Demographically, the Netflix audience skews balanced with an average age of 40.6, and over-indexes on personality traits such as Social Media Usage, Travelling.

The typical Netflix fan in Norway is balanced, around 40.6 years old, with strong Social Media Usage tendencies and a notable affinity for Streaming media.

Category: Movies & TV · Type: TV Channel · Subtype: TV / music streaming

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-17.

Section 01

At a glance

The key figures that characterise the Netflix profile in Norway.

Audience size
756K
in Norway
Gender
54.1%
45.9% male
Age
40.6
average years
Country rank
#436
TV Channel in Norway
Fig. 01

Search interest · 12-month trend

-11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Netflix

54.1% are female, 45.9% are male, average age 40.6.

Fig. 02

Gender split

54.1%
Female
45.9%
Male
Demographic split for Netflix audience in Norway
MetricValue
Female54.1%
Male45.9%
Average age40.6
Estimated audience size756,423
Fig. 03

Age distribution

Ø 40.6
average years
Age distribution of the Netflix audience in Norway
Age bracketShare%
16-1917%
20-2918%
30-3919%
40-4921%
50+24%
Fig. 04

Worldwide distribution

0.2%

of the worldwide Netflix audience comes from Norway.

Worldwide audience distribution share by country for Netflix
CountryShare
United States15.2%
Brazil5.8%
China4.9%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Netflix audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Netflix audience
#·InterestCategoryAffinity×
01Rebel WilsonMovies & TV2.47×
02The Hunger GamesMovies & TV2.28×
03The Dark CrystalMovies & TV2.26×
04Alicia VikanderMovies & TV2.24×
05Natalie DormerMovies & TV2.22×
06Denise RichardsMovies & TV2.13×
07Simon PeggMovies & TV2.07×
08Unsolved MysteriesMovies & TV1.99×
09DVDMovies & TV1.94×
10Blu-ray DiscTechnology & Electronics1.94×
11House of Cards (U.S. TV series)Movies & TV1.78×
12Westworld (TV series)Movies & TV1.69×
13MicrosoftTechnology & Electronics1.67×
14Gaffa (magazine)Music & Radio1.65×
15James TaylorMusic & Radio1.61×
16NASDAQ-100Business & Career1.56×
17Tyrion LannisterMovies & TV1.52×
18His Dark MaterialsMovies & TV1.51×
19Streaming mediaTechnology & Electronics1.50×
20Supergirl (U.S. TV series)Movies & TV1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Netflix audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Netflix audience · What stands out
TraitClusterDeviationScore
Social Media UsageJOY0.87×
TravellingTHRILL0.68×
PatriotismCONSERVATISM0.67×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Netflix audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.67×
TravellingTHRILL0.68×
Social Media UsageJOY0.87×
1.00× baseline
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Norway who actively search for Netflix. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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