A data profile of the people who buy, follow and care about Streaming media in Austria — modelled from more than twelve digital signal sources. Streaming media has an estimated audience of 1,202,888 people in Austria.
Streaming media has an estimated audience of 1,202,888 people in Austria. 38.8% are female, 61.2% are male, average age 37.5. Top brand affinities: Kronen Zeitung, Billa (supermarket), WhatsApp, Bwin, Politics.
Top brand affinities include Kronen Zeitung, Billa (supermarket), WhatsApp, with strongest over-indexing on Kronen Zeitung (1.68× the country average).
Demographically, the Streaming media audience skews more male with an average age of 37.5, and over-indexes on personality traits such as Spirituality, Social Media Usage.
The typical Streaming media fan in Austria is more male, around 37.5 years old, with strong Spirituality tendencies and a notable affinity for Kronen Zeitung.
The key figures that characterise the Streaming media profile in Austria.
38.8% are female, 61.2% are male, average age 37.5.
| Metric | Value |
|---|---|
| Female | 38.8% |
| Male | 61.2% |
| Average age | 37.5 |
| Estimated audience size | 1,202,888 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 24% | |
| 30-39 | 20% | |
| 40-49 | 19% | |
| 50+ | 16% |
of the worldwide Streaming media audience comes from Austria.
| Country | Share |
|---|---|
| United States | 26.0% |
| Italy | 4.6% |
| United Kingdom | 4.6% |
The strongest cross-interests of the Streaming media audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | MSN | News | 2.47× | ||
| 02 | Transfermarkt | Sports | 2.43× | ||
| 03 | First-person shooter games | Games | 2.06× | ||
| 04 | Gambling | Games | 2.04× | ||
| 05 | Movie theater | Movies & TV | 1.95× | ||
| 06 | Science fiction movies | Movies & TV | 1.84× | ||
| 07 | Politics | Politics & Society | 1.81× | ||
| 08 | Bwin | Games | 1.79× | ||
| 09 | Internet & Social Media | 1.77× | |||
| 10 | Blues music | Music & Radio | 1.75× | ||
| 11 | Bicycle | Cars & Mobility | 1.72× | ||
| 12 | Felix Baumgartner | Sports | 1.70× | ||
| 13 | Kronen Zeitung | News | 1.68× | ||
| 14 | Distilled beverage | Food & Beverages | 1.63× | ||
| 15 | Billa (supermarket) | Shopping | 1.61× | ||
| 16 | Twitch | Games | 1.53× | ||
| 17 | Toys | Games | 1.52× | ||
| 18 | Hobby | Home & Garden | 1.51× | ||
| 19 | David Alaba | Sports | 1.51× | ||
| 20 | Online games | Games | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.20× | |
| Social Media Usage | JOY | 1.20× | |
| Early Adopter Mentality | POWER | 1.16× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.73× | |
| Creativity | OPEN | 0.76× | |
| Family Orientation | CONSERVATISM | 0.82× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Streaming media. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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