A data profile of the people who buy, follow and care about Streaming media in Sweden — modelled from more than twelve digital signal sources. Streaming media has an estimated audience of 1,355,631 people in Sweden.
Streaming media has an estimated audience of 1,355,631 people in Sweden. 46.4% are female, 53.6% are male, average age 40.9. Top brand affinities: Elgiganten, Tele2, Viral video, Happiness, Fiction books.
Top brand affinities include Elgiganten, Tele2, Viral video, with strongest over-indexing on Elgiganten (1.8× the country average).
Demographically, the Streaming media audience skews balanced with an average age of 40.9, and over-indexes on personality traits such as Community Orientation, Extroversion.
The typical Streaming media fan in Sweden is balanced, around 40.9 years old, with strong Community Orientation tendencies and a notable affinity for Elgiganten.
The key figures that characterise the Streaming media profile in Sweden.
46.4% are female, 53.6% are male, average age 40.9.
| Metric | Value |
|---|---|
| Female | 46.4% |
| Male | 53.6% |
| Average age | 40.9 |
| Estimated audience size | 1,355,631 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 18% | |
| 30-39 | 18% | |
| 40-49 | 23% | |
| 50+ | 24% |
of the worldwide Streaming media audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 26.0% |
| Italy | 4.6% |
| United Kingdom | 4.6% |
The strongest cross-interests of the Streaming media audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Japanese hip hop | Music & Radio | 3.76× | ||
| 02 | Viral video | Internet & Social Media | 2.99× | ||
| 03 | News magazine | News | 2.46× | ||
| 04 | First-person shooter games | Games | 2.35× | ||
| 05 | Science fiction movies | Movies & TV | 2.22× | ||
| 06 | Financial services | Business & Career | 2.12× | ||
| 07 | Fiction books | Literature | 2.01× | ||
| 08 | Charity and causes | Business & Career | 1.99× | ||
| 09 | Gambling | Games | 1.95× | ||
| 10 | Real property | Home & Garden | 1.91× | ||
| 11 | Vattenfall | Home & Garden | 1.86× | ||
| 12 | Instant messaging | Internet & Social Media | 1.82× | ||
| 13 | Online games | Games | 1.82× | ||
| 14 | Elgiganten | Shopping | 1.80× | ||
| 15 | Tattoos | Fashion & Accessoires | 1.75× | ||
| 16 | Tele2 | Technology & Electronics | 1.70× | ||
| 17 | Festival | Music & Radio | 1.63× | ||
| 18 | Happiness | Health | 1.60× | ||
| 19 | Meat | Food & Beverages | 1.60× | ||
| 20 | Hair products | Beauty & Wellness | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.51× | |
| Extroversion | THRILL | 1.34× | |
| Career Orientation | POWER | 1.32× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.77× | |
| Creativity | OPEN | 0.81× | |
| Mindfulness | BALANCE | 0.83× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Streaming media. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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