A data profile of the people who buy, follow and care about Netflix in Finland — modelled from more than twelve digital signal sources. Netflix has an estimated audience of 693,527 people in Finland.
Netflix has an estimated audience of 693,527 people in Finland. 55.9% are female, 44.1% are male, average age 40.1. Top brand affinities: Stranger Things, Streaming media, Architecture & Interior Design, Polo Ralph Lauren, Harrods.
Top brand affinities include Stranger Things, Streaming media, Architecture & Interior Design, with strongest over-indexing on Stranger Things (1.61× the country average).
Demographically, the Netflix audience skews more female with an average age of 40.1, and over-indexes on personality traits such as Design Affinity, Travelling.
The typical Netflix fan in Finland is more female, around 40.1 years old, with strong Design Affinity tendencies and a notable affinity for Stranger Things.
The key figures that characterise the Netflix profile in Finland.
55.9% are female, 44.1% are male, average age 40.1.
| Metric | Value |
|---|---|
| Female | 55.9% |
| Male | 44.1% |
| Average age | 40.1 |
| Estimated audience size | 693,527 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 21% | |
| 30-39 | 19% | |
| 40-49 | 19% | |
| 50+ | 24% |
of the worldwide Netflix audience comes from Finland.
| Country | Share |
|---|---|
| United States | 15.2% |
| Brazil | 5.8% |
| China | 4.9% |
The strongest cross-interests of the Netflix audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Céline | Fashion & Accessoires | 3.18× | ||
| 02 | Polo Ralph Lauren | Fashion & Accessoires | 3.04× | ||
| 03 | Le Monde | News | 2.93× | ||
| 04 | Harrods | Shopping | 2.86× | ||
| 05 | Polo shirt | Fashion & Accessoires | 2.79× | ||
| 06 | Financial Times | News | 2.60× | ||
| 07 | Philanthropy | Arts & Culture | 2.18× | ||
| 08 | Blu-ray Disc | Technology & Electronics | 2.08× | ||
| 09 | Lacoste | Fashion & Accessoires | 2.02× | ||
| 10 | DVD | Movies & TV | 1.90× | ||
| 11 | Millie Bobby Brown | Movies & TV | 1.72× | ||
| 12 | Gaming | Games | 1.69× | ||
| 13 | Sadie Sink | Movies & TV | 1.66× | ||
| 14 | Stranger Things | Movies & TV | 1.61× | ||
| 15 | Architecture & Interior Design | Home & Garden | 1.55× | ||
| 16 | Breaking Bad | Movies & TV | 1.55× | ||
| 17 | Expensive Taste | Business & Career | 1.54× | ||
| 18 | Jennifer Aniston | Movies & TV | 1.53× | ||
| 19 | Streaming media | Technology & Electronics | 1.52× | ||
| 20 | Jason Momoa | Movies & TV | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.24× | |
| Travelling | THRILL | 0.90× | |
| Need for Security | CONSERVATISM | 0.90× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 0.72× | |
| Patriotism | CONSERVATISM | 0.83× | |
| Social Media Usage | JOY | 0.89× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Netflix. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.