A data profile of the people who buy, follow and care about Streaming media in Colombia — modelled from more than twelve digital signal sources. Streaming media has an estimated audience of 3,085,092 people in Colombia.
Streaming media has an estimated audience of 3,085,092 people in Colombia. 47.0% are female, 53.0% are male, average age 33.4. Top brand affinities: Deezer, Apple TV, Home cinema, Amazon Music, Counter-Strike: Global Offensive.
Top brand affinities include Deezer, Apple TV, Home cinema, with strongest over-indexing on Deezer (1.53× the country average).
Demographically, the Streaming media audience skews balanced with an average age of 33.4, and over-indexes on personality traits such as Career Orientation, Early Adopter Mentality.
The typical Streaming media fan in Colombia is balanced, around 33.4 years old, with strong Career Orientation tendencies and a notable affinity for Deezer.
The key figures that characterise the Streaming media profile in Colombia.
47.0% are female, 53.0% are male, average age 33.4.
| Metric | Value |
|---|---|
| Female | 47.0% |
| Male | 53.0% |
| Average age | 33.4 |
| Estimated audience size | 3,085,092 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 34% | |
| 20-29 | 24% | |
| 30-39 | 18% | |
| 40-49 | 13% | |
| 50+ | 11% |
of the worldwide Streaming media audience comes from Colombia.
| Country | Share |
|---|---|
| United States | 26.0% |
| Italy | 4.6% |
| United Kingdom | 4.6% |
The strongest cross-interests of the Streaming media audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Deezer | Music & Radio | 1.53× | ||
| 02 | Apple TV | Movies & TV | 1.53× | ||
| 03 | Home cinema | Technology & Electronics | 1.53× | ||
| 04 | Amazon Music | Music & Radio | 1.53× | ||
| 05 | Counter-Strike: Global Offensive | Games | 1.53× | ||
| 06 | Livestream | Technology & Electronics | 1.53× | ||
| 07 | Better Call Saul | Movies & TV | 1.53× | ||
| 08 | Major League Gaming | Sports | 1.53× | ||
| 09 | Will Ferrell | Movies & TV | 1.53× | ||
| 10 | Amazon Echo | Technology & Electronics | 1.53× | ||
| 11 | Tom Clancy's Rainbow Six Siege | Games | 1.53× | ||
| 12 | F1 Games from Codemasters | Games | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.24× | |
| Early Adopter Mentality | POWER | 1.20× | |
| Community Orientation | OPEN | 1.05× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.73× | |
| Price Sensitivity | PREMIUM | 0.74× | |
| Creativity | OPEN | 0.77× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Colombia who actively search for Streaming media. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.