A data profile of the people who buy, follow and care about Streaming media in Switzerland — modelled from more than twelve digital signal sources. Streaming media has an estimated audience of 951,670 people in Switzerland.
Streaming media has an estimated audience of 951,670 people in Switzerland. 40.3% are female, 59.7% are male, average age 38.5. Top brand affinities: AutoScout24, Hornbach, Real property, Western Union, Transfermarkt.
Top brand affinities include AutoScout24, Hornbach, Real property, with strongest over-indexing on AutoScout24 (1.57× the country average).
Demographically, the Streaming media audience skews more male with an average age of 38.5, and over-indexes on personality traits such as Early Adopter Mentality, Convenience Orientation.
The typical Streaming media fan in Switzerland is more male, around 38.5 years old, with strong Early Adopter Mentality tendencies and a notable affinity for AutoScout24.
The key figures that characterise the Streaming media profile in Switzerland.
40.3% are female, 59.7% are male, average age 38.5.
| Metric | Value |
|---|---|
| Female | 40.3% |
| Male | 59.7% |
| Average age | 38.5 |
| Estimated audience size | 951,670 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 23% | |
| 30-39 | 21% | |
| 40-49 | 20% | |
| 50+ | 17% |
of the worldwide Streaming media audience comes from Switzerland.
| Country | Share |
|---|---|
| United States | 26.0% |
| Italy | 4.6% |
| United Kingdom | 4.6% |
The strongest cross-interests of the Streaming media audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | MoneyGram | Business & Career | 4.69× | ||
| 02 | Western Union | Business & Career | 2.81× | ||
| 03 | Desktop computers | Technology & Electronics | 2.70× | ||
| 04 | Counter-Strike: Global Offensive | Games | 2.29× | ||
| 05 | Telegram | Internet & Social Media | 2.22× | ||
| 06 | League of Legends | Games | 2.20× | ||
| 07 | Electronic sports | Sports | 2.18× | ||
| 08 | Viral video | Internet & Social Media | 2.15× | ||
| 09 | Real property | Home & Garden | 2.14× | ||
| 10 | British hip hop | Music & Radio | 2.10× | ||
| 11 | Laptop | Technology & Electronics | 2.01× | ||
| 12 | Pathé | Music & Radio | 1.97× | ||
| 13 | Transfermarkt | Sports | 1.86× | ||
| 14 | Livemusic | Music & Radio | 1.73× | ||
| 15 | Instant messaging | Internet & Social Media | 1.72× | ||
| 16 | Hornbach | Shopping | 1.68× | ||
| 17 | Combat sport | Sports | 1.67× | ||
| 18 | Contemporary R&B | Music & Radio | 1.61× | ||
| 19 | AutoScout24 | Cars & Mobility | 1.57× | ||
| 20 | Charity and causes | Business & Career | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.24× | |
| Convenience Orientation | PREMIUM | 1.24× | |
| Indulgence | JOY | 1.23× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.72× | |
| Need for Security | CONSERVATISM | 0.75× | |
| Creativity | OPEN | 0.78× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Streaming media. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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