A data profile of the people who buy, follow and care about Streaming media in Malaysia — modelled from more than twelve digital signal sources. Streaming media has an estimated audience of 3,049,041 people in Malaysia.
Streaming media has an estimated audience of 3,049,041 people in Malaysia. 38.5% are female, 61.5% are male, average age 36.6. Top brand affinities: Politics, Google Drive, Singer-songwriter, Social science, Blood vessel.
Top brand affinities include Politics, Google Drive, Singer-songwriter, with strongest over-indexing on Politics (1.62× the country average).
Demographically, the Streaming media audience skews more male with an average age of 36.6, and over-indexes on personality traits such as Risk Appetite, Need for Security.
The typical Streaming media fan in Malaysia is more male, around 36.6 years old, with strong Risk Appetite tendencies and a notable affinity for Politics.
The key figures that characterise the Streaming media profile in Malaysia.
38.5% are female, 61.5% are male, average age 36.6.
| Metric | Value |
|---|---|
| Female | 38.5% |
| Male | 61.5% |
| Average age | 36.6 |
| Estimated audience size | 3,049,041 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 28% | |
| 30-39 | 22% | |
| 40-49 | 17% | |
| 50+ | 13% |
of the worldwide Streaming media audience comes from Malaysia.
| Country | Share |
|---|---|
| United States | 26.0% |
| Italy | 4.6% |
| United Kingdom | 4.6% |
The strongest cross-interests of the Streaming media audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Thor (Marvel Comics) | Literature | 2.77× | ||
| 02 | Vehicle audio | Cars & Mobility | 2.14× | ||
| 03 | Statistics | Business & Career | 2.03× | ||
| 04 | Public administration | Business & Career | 1.97× | ||
| 05 | Political science | Business & Career | 1.91× | ||
| 06 | Air fryer | Food & Beverages | 1.80× | ||
| 07 | OneDrive | Technology & Electronics | 1.71× | ||
| 08 | Blood vessel | Health | 1.68× | ||
| 09 | Xi Jinping | Politics & Society | 1.64× | ||
| 10 | Politics | Politics & Society | 1.62× | ||
| 11 | Singer-songwriter | Music & Radio | 1.62× | ||
| 12 | Uric acid | Health | 1.62× | ||
| 13 | HVAC | Home & Garden | 1.58× | ||
| 14 | Data compression | Technology & Electronics | 1.57× | ||
| 15 | QR code | Technology & Electronics | 1.57× | ||
| 16 | Google Drive | Technology & Electronics | 1.55× | ||
| 17 | Social science | Business & Career | 1.52× | ||
| 18 | Instant noodle | Food & Beverages | 1.51× | ||
| 19 | Road tax | Politics & Society | 1.50× | ||
| 20 | Spanish language | Politics & Society | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.15× | |
| Need for Security | CONSERVATISM | 1.08× | |
| Spirituality | BALANCE | 1.07× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.74× | |
| Luxury Orientation | PREMIUM | 0.78× | |
| Individualism | JOY | 0.84× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Malaysia who actively search for Streaming media. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Malaysia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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