Rascasse Audience Intelligence

Streaming media Audience in Poland

A data profile of the people who buy, follow and care about Streaming media in Poland — modelled from more than twelve digital signal sources. Streaming media has an estimated audience of 2,003,166 people in Poland.

#459among Topic in Poland
#47in Technology & Electronics

Streaming media has an estimated audience of 2,003,166 people in Poland. 48.9% are female, 51.1% are male, average age 36.7. Top brand affinities: Shopping and fashion, Love & Sex, Valentine's Day, Exfoliation (cosmetology), Game consoles.

Top brand affinities include Shopping and fashion, Love & Sex, Valentine's Day, with strongest over-indexing on Shopping and fashion (139.78× the country average).

Demographically, the Streaming media audience skews balanced with an average age of 36.7, and over-indexes on personality traits such as Spirituality, Travelling.

The typical Streaming media fan in Poland is balanced, around 36.7 years old, with strong Spirituality tendencies and a notable affinity for Shopping and fashion.

Category: Technology & Electronics · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Streaming media profile in Poland.

Audience size
2M
in Poland
Gender
48.9%
51.1% male
Age
36.7
average years
Country rank
#695
Topic in Poland
Fig. 01

Search interest · 12-month trend

-33%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Streaming media fans

48.9% are female, 51.1% are male, average age 36.7.

Fig. 02

Gender split

48.9%
Female
51.1%
Male
Demographic split for Streaming media audience in Poland
MetricValue
Female48.9%
Male51.1%
Average age36.7
Estimated audience size2,003,166
Fig. 03

Age distribution

Ø 36.7
average years
Age distribution of the Streaming media audience in Poland
Age bracketShare%
16-1927%
20-2919%
30-3920%
40-4917%
50+17%
Fig. 04

Worldwide distribution

0.8%

of the worldwide Streaming media audience comes from Poland.

Worldwide audience distribution share by country for Streaming media
CountryShare
United States26.0%
Italy4.6%
United Kingdom4.6%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Streaming media audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Streaming media audience
#·InterestCategoryAffinity×
01Fiber-optic communicationTechnology & Electronics531.06×
02Love & SexKids & Family303.12×
03Costa RicaTravel & Leisure259.30×
04Valentine's DayKids & Family258.91×
05Exfoliation (cosmetology)Beauty & Wellness196.23×
06Shopping and fashionShopping139.78×
07Telewizja PolskaMovies & TV64.52×
08Game consolesTechnology & Electronics59.14×
09OrsayShopping45.95×
10Baltic SeaTravel & Leisure44.52×
11Business InsiderBusiness & Career43.42×
12Sustainable productsPolitics & Society42.24×
13Catholic ChurchPolitics & Society39.23×
14Christmas GiftKids & Family36.87×
15KebabFood & Beverages33.69×
16Volunteer fire departmentHealth29.23×
17NewsletterTechnology & Electronics27.41×
18Broadcasting of sports eventsMovies & TV25.16×
19DentistryBusiness & Career21.65×
20Parking lotCars & Mobility19.85×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Streaming media audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Streaming media audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE8.77×
TravellingTHRILL2.05×
Risk AppetiteTHRILL1.58×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Streaming media audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.34×
Community OrientationOPEN0.65×
CreativityOPEN0.73×
1.00× baseline
Appendix

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How to read this data

Audience size is the estimated number of people in Poland who actively search for Streaming media. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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