A data profile of the people who buy, follow and care about Natural selection in Australia — modelled from more than twelve digital signal sources. Natural selection has an estimated audience of 2,681,302 people in Australia.
Natural selection has an estimated audience of 2,681,302 people in Australia. 52.5% are female, 47.5% are male, average age 35.7. Top brand affinities: EB Games, Wikipedia, Google News, Matt Damon, Jim Carrey.
Top brand affinities include EB Games, Wikipedia, Google News, with strongest over-indexing on EB Games (3.03× the country average).
Demographically, the Natural selection audience skews balanced with an average age of 35.7, and over-indexes on personality traits such as Spirituality, Extroversion.
The typical Natural selection fan in Australia is balanced, around 35.7 years old, with strong Spirituality tendencies and a notable affinity for EB Games.
The key figures that characterise the Natural selection profile in Australia.
52.5% are female, 47.5% are male, average age 35.7.
| Metric | Value |
|---|---|
| Female | 52.5% |
| Male | 47.5% |
| Average age | 35.7 |
| Estimated audience size | 2,681,302 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 29% | |
| 20-29 | 24% | |
| 30-39 | 15% | |
| 40-49 | 15% | |
| 50+ | 17% |
of the worldwide Natural selection audience comes from Australia.
| Country | Share |
|---|---|
| United States | 37.1% |
| Mexico | 6.5% |
| United Kingdom | 5.1% |
The strongest cross-interests of the Natural selection audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Google News | News | 3.57× | ||
| 02 | Matt Damon | Movies & TV | 3.57× | ||
| 03 | Emma Thompson | Movies & TV | 3.57× | ||
| 04 | Christopher Nolan | Movies & TV | 3.57× | ||
| 05 | WrestleMania | Sports | 3.32× | ||
| 06 | Olivia Colman | Movies & TV | 3.30× | ||
| 07 | BBC Sport | Sports | 3.20× | ||
| 08 | EB Games | Games | 3.03× | ||
| 09 | Christina Applegate | Movies & TV | 3.02× | ||
| 10 | Jim Carrey | Movies & TV | 2.93× | ||
| 11 | Epic Games | Games | 2.74× | ||
| 12 | DeviantArt | Internet & Social Media | 2.29× | ||
| 13 | Wikipedia | Internet & Social Media | 2.13× | ||
| 14 | Omegle | Internet & Social Media | 2.02× | ||
| 15 | Bored Panda | Internet & Social Media | 1.95× | ||
| 16 | Steam | Games | 1.82× | ||
| 17 | Virtual reality | Technology & Electronics | 1.79× | ||
| 18 | Snapchat | Internet & Social Media | 1.64× | ||
| 19 | Internet celebrity | Internet & Social Media | 1.58× | ||
| 20 | Mixed martial arts | Sports | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.15× | |
| Extroversion | THRILL | 1.14× | |
| Early Adopter Mentality | POWER | 1.09× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.64× | |
| Family Orientation | CONSERVATISM | 0.75× | |
| Luxury Orientation | PREMIUM | 0.75× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Natural selection. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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